Conveo.ai is a groundbreaking start-up founded in 2024 that leverages artificial intelligence to revolutionize the field of qualitative research. With a mission to democratize and scale in-depth market research, Conveo.ai aims to transform the traditional approach by delivering rapid, high-quality insights through AI-moderated consumer video interviews. The company was co-founded by Dieter De Mesmaeker, Ben De Smet, and Hendrik Van Hove, and is supported by group partner Tom Blomfield. Conveo.ai's team of three is driven by a passion for technology and innovation, aiming to bring the power of AI-enabled qualitative insights to organizations worldwide.

How Does Conveo.ai Democratize Market Research?

Conveo.ai democratizes market research by enabling companies to conduct AI-moderated interviews with hundreds of consumers simultaneously. This approach eliminates the need for lengthy and resource-intensive traditional research methods. Instead of taking weeks to gather and analyze data, Conveo.ai’s platform delivers results within a day. The AI-driven process involves recruiting participants, moderating interviews, and analyzing the data, thereby saving researchers hundreds of hours and significantly reducing costs.

What Makes Conveo.ai’s AI Interviews Unique?

Conveo.ai's AI interviews stand out due to their ability to scale qualitative research without compromising depth. By combining video, voice, and text interactions, the platform captures authentic and in-the-moment reactions from participants. This multimodal approach ensures that the insights gathered are rich and nuanced, providing a comprehensive understanding of consumer behaviors and attitudes. Additionally, Conveo.ai’s AI interviewer can probe deeper into responses, uncovering insights that might be missed by traditional methods.

Who are the Active Founders Behind Conveo.ai?

The brains behind Conveo.ai include Dieter De Mesmaeker, Ben De Smet, and Hendrik Van Hove. Dieter De Mesmaeker, serving as the CTO, previously co-founded Datacamp.com, which boasts an ARR of over $60 million. Ben De Smet, the CEO, brings extensive experience from his tenure at McKinsey, where he worked on software and tech engagements and was involved in one of the largest deals in the market research space. Hendrik Van Hove, passionate about technology and surfing, complements the team with his background in finance and AI, having worked at McKinsey and interned at prestigious firms like Morgan Stanley and Lazard.

What is Conveo.ai’s Value Proposition?

Conveo.ai offers a value proposition centered on speed, scale, and cost-efficiency. The platform enables the simultaneous conduction and analysis of hundreds of video interviews, providing instant insights that accelerate decision-making. This rapid turnaround keeps strategies agile and processes efficient. By automating moderation, analysis, and reporting, Conveo.ai significantly reduces research costs while maintaining high-quality insights. The human-like depth of voice and video interactions ensures authentic and valuable responses, making Conveo.ai a powerful tool for qualitative research.

Who Can Benefit from Conveo.ai?

Conveo.ai caters to a diverse range of users, including in-house teams and agencies. Insights teams, innovation departments, R&D units, CX teams, and product teams can leverage the platform to drive impactful research and innovation. Market research companies, creative agencies, and consulting firms can enhance their service offerings by integrating Conveo.ai's cutting-edge technology, delivering superior insights to their clients. The platform’s versatility and advanced AI capabilities make it an invaluable asset for anyone involved in market research.

What are the Key Use Cases for Conveo.ai?

Conveo.ai supports various use cases, making it a versatile tool for different research needs. Key use cases include:

Consumer Behavior Understanding: Uncovering what drives the audience and gaining deep insights into attitudes, needs, category usage, consumption behaviors, and customer journeys.
Innovation and Product Research: Generating and testing ideas through rapid feedback and iterative improvements for products, services, or packaging.
Usability & UX Testing: Optimizing product interactions through task-based usability and UX testing.
Brand Building: Conducting data-driven studies on brand positioning, equity, pricing power, and loyalty to strengthen brand strategies.
Communication & Creative Design: Maximizing the impact of marketing communications with precise emotional and rational feedback about brand assets, advertising, and messaging.
Customer Experience Improvement: Eliciting critical incidents and uncovering reasons behind touchpoint performance, NPS, and customer satisfaction to enhance customer support and service.

How Does Conveo.ai Work?

Conveo.ai operates through a streamlined process designed to simplify and enhance qualitative research:

Design Your Study: Users can upload their interview guide or state their research objectives, and Conveo.ai's AI research copilot will create an interview guide.
Share with Respondents: Users can bring their own respondents or recruit a panel within Conveo.ai.
Engage with Users: Conveo.ai’s conversational AI interviewer moderates hundreds of voice and video conversations with participants.
Get Actionable Insights: The AI interviewer analyzes the conversations and translates them into actionable insights.

What Features Does Conveo.ai Offer?

Conveo.ai boasts a comprehensive suite of features that enhance the research process:

AI Survey Design: The AI market research copilot generates the perfect interview guide.
AI Voice & Video Interviews: The AI interviewer conducts voice or video interviews with the target audience.
Human-Like Conversations: The AI interviewer probes deeper to uncover valuable insights.
Multilingual Support: The platform supports interviews in over 50 languages, translating everything into the user’s language.
Consumer Panel Integration: Users can instantly have meaningful conversations with consumers worldwide.
Multimedia Support: Respondents can react to concepts by uploading images, videos, or clickable mockups.
Mobile-first: Participants can complete interviews on the go, performing tasks even when not behind their desk.
Share and Socialize: Conveo.ai prepares insights in various formats, making it easy to share and socialize findings.
Industry-leading Security: The platform implements best-in-class security controls to protect data.

Why Choose Conveo.ai?

Conveo.ai stands out as the world’s most powerful qualitative insights platform. Its ability to merge the depth of qualitative interviews with the scale of surveys provides deeper insights faster. The AI-enabled approach ensures unprecedented speed, massive scale, cost efficiency, and human-like depth in research. For organizations looking to gain comprehensive consumer insights and drive innovation, Conveo.ai offers a cutting-edge solution that meets modern market research needs.

In summary, Conveo.ai redefines qualitative research by harnessing the power of AI to deliver rapid, scalable, and cost-effective insights. Its innovative platform and advanced features make it an indispensable tool for companies seeking to understand and engage with their audience at a deeper level.