Unlock the Power of Your Sales Process with Fabius: How AI is Revolutionizing B2B SaaS GTM

Are you a B2B SaaS GTM team looking to improve your sales process and close more deals? Look no further than Fabius. This innovative startup uses AI to analyze customer calls and help sales leaders understand and improve their reps' performance, driving better decision-making within sales. In this article, we'll take a closer look at Fabius, its founders, and its product offerings.

Who are the Founders of Fabius?

The two active founders of Fabius are Andy Day and Neil Madsen. Andy is the Co-Founder and CTO of Fabius and previously led the Pixel Serving Engineering Team. Neil is the CEO of Fabius and was previously the Head of Technical Services at LiveRamp, where he led all technical customer-facing teams. He has a BS in Computer Science from The Ohio State University. With a strong technical background and experience in customer-facing roles, Andy and Neil bring a wealth of knowledge and expertise to Fabius.

What does Fabius Offer?

Fabius offers a range of solutions to help B2B SaaS GTM teams optimize their sales process and close more deals. One of the primary features of the product is its AI-powered analysis of customer calls. By scoring every call and identifying when a customer hasn't been properly qualified, Fabius helps sales reps focus on the deals that are most likely to close. Additionally, Fabius can disqualify deals that will never close, ensuring reps don't waste time on them.

Another key offering from Fabius is its ability to strengthen the business case for a deal. By identifying when a deal has a weak business case and showing reps and managers how to uncover more business value in the deal, Fabius can help teams win more deals and drive better results.

How does Fabius Work?

Fabius works by analyzing call recordings and providing detailed analysis of every opportunity. With in-depth insights into what resonates with the customer and what metrics are critical to their business, reps and managers can make better decisions and take actions on every deal. Fabius provides real-time coaching and analysis after every customer call, allowing reps and managers to quickly understand the state of an opportunity, identify risks, and determine the next set of actions that will lead to the highest likelihood of closing a deal.

What are the Benefits of Using Fabius?

One of the primary benefits of using Fabius is that it allows B2B SaaS GTM teams to understand their pipeline at a glance. In today's market conditions, building a strong business case is critical, and Fabius can help identify deals that are at risk and give curated suggestions on how to strengthen the opportunity. This can save reps and managers hours of time watching call recordings and allow them to focus on the deals that are most likely to close.

Another benefit of using Fabius is that it provides detailed analysis of every opportunity. With insights into what resonates with the customer and what metrics are critical to their business, reps and managers can make better decisions and take actions on every deal. Additionally, Fabius provides real-time coaching and analysis after every customer call, allowing reps and managers to quickly understand the state of an opportunity, identify risks, and determine the next set of actions that will lead to the highest likelihood of closing a deal.

What is the Security Approach of Fabius?

Fabius takes security very seriously and has designed its solution with safety, control, and flexibility in mind. All Fabius data is encrypted at rest and in transit for all customers, and the solution only stores the minimal amount of data needed for each use case. Additionally, Fabius has a security-first mindset, and its team has been responsible for both the technical and operational protection of the Personally Identifiable Information (PII) for 100+ Fortune 500 companies.

Fabius also employs security governance best practices, which include network security, system monitoring, access control, human resource vetting and training, and more. This is crucial when dealing with sensitive customer data, as it ensures that the data is kept confidential, and that unauthorized individuals do not have access to it. Additionally, Fabius maintains a SOC 2 Type II, which means that a third-party auditor assesses the suitability and effectiveness of their controls. This further ensures that the data is safe and secure.

Conclusion

In conclusion, Fabius is a startup that aims to help B2B SaaS GTM teams sell as effectively as possible. By analyzing customer calls with AI, Fabius can help sales leaders understand and improve their reps' performance. With features like scoring every call and identifying when a customer hasn't been properly qualified, Fabius can help drive decisions within sales, including disqualifying a deal and strengthening the business case for a deal.

What sets Fabius apart is its focus on security. With data encryption at rest and in transit, multi-factor authentication, and security governance best practices, Fabius ensures that customer data is safe and secure. By maintaining a SOC 2 Type II, Fabius shows that it takes security seriously and is committed to protecting customer data.

If you're looking to improve your sales process and drive urgency to win more deals, then Fabius might be just what you need. With its detailed analysis of every opportunity, real-time coaching and analysis after every customer call, and the objective state of a deal delivered directly to your inbox, Fabius can help you make better decisions and take the right actions to close more deals.