Gluetrail: The No-Code Automation Platform for Revenue Planning and Tracking

As a business, keeping track of revenue and ensuring that you hit your targets is crucial. But building and tracking revenue plans can be a daunting task, especially when you have to manually consolidate data from multiple sources and constantly update your plan based on changing variables. That's where Gluetrail comes in - a no-code automation platform that allows you to easily reconcile, transform, and activate data from multiple sources to build and track your revenue plan.

In this article, we'll take a closer look at Gluetrail, its features, and how it can help you streamline your revenue planning and tracking process.

What is Gluetrail and How Does It Work?

Gluetrail is a revenue planning SaaS founded in 2022 by Anne-Charlotte Chauvet and Baptiste Coquelle, both of whom have extensive experience in revenue operations and software development. The platform acts as a middleware between your systems, allowing you to easily reconcile, transform, and activate data from multiple sources.

Gluetrail's intuitive interface allows you to consolidate data from various sources without code, using lookups, aggregation, built-in formulas (such as growth rates and forecasts), and manual inputs. Once you have reconciled and transformed the data, Gluetrail allows you to activate the results by pushing field or record updates to business apps, slack/email alerts, Google sheets, or data warehouses. These actions can be triggered on demand or with a schedule.

Pain Points Addressed by Gluetrail

Before founding Gluetrail, Anne-Charlotte and Baptiste experienced first-hand the pain points associated with building and tracking revenue plans. They found that daily operations relied too much on spreadsheet-based workflows, which were often repetitive, inflexible, and time-consuming. Without a system to help them prepare and activate data in an easy and flexible way, they had to constantly rebuild and rely on spreadsheets.

Gluetrail addresses these pain points by consolidating data preparation and activation into one platform. With Gluetrail, you can easily reconcile and transform data from multiple sources without code, and activate the results through a range of actions that can be triggered on demand or with a schedule.

Gluetrail's Features and Use Cases

Gluetrail offers a variety of features to help CROs and Sales leaders build and track their revenue plans. One of the key features of Gluetrail is its no-code automation platform for data preparation and activation. With Gluetrail, users can easily reconcile, transform, and aggregate data from one or multiple sources, and use it to create actions, such as field updates in business systems, Slack/email alerts, push to data warehouses or Google sheets.

Daily operations often rely on painful spreadsheet-based workflows, which can be frustrating and time-consuming. Gluetrail consolidates data preparation and activation into one platform, making it easy for users to prepare and action data in an easy, repetitive, and flexible way. Gluetrail acts as a middleware between your systems, storing only data transformation configurations and actions, without storing any data.

Gluetrail connects to your business apps, Google Sheets, or data warehouses, and offers a user-friendly interface to reconcile and transform data without any code. The platform offers built-in formulas, such as growth rates, percentage of total, and forecasts, and allows manual inputs, lookups, and aggregation. Once the data is reconciled and transformed, users can activate the results by pushing field or record updates to business apps, Slack/email alerts, or Google Sheets/data warehouses, triggered on demand or with a schedule.

Gluetrail offers a template library showing some of its use cases, allowing users to start within minutes, but users can also start from scratch. With Gluetrail, users can quickly build various use cases without assistance from dev/data teams. For example, users can set up Slack alerts to BizDev and populate a flag in CRM when a prospect's web traffic grows more than X% month/month using Similarweb and Salesforce data. Users can also populate an account propensity to buy score in CRM based on historical win rates by many demographic data points, using Salesforce or Hubspot data.

Benefits of Using Gluetrail

Gluetrail offers several benefits to its users. One of the key benefits is that it provides a centralized platform for revenue planning and tracking. Users can easily build their revenue plan and track actuals versus plan targets and hypotheses, such as sales capacity, quotas, pipeline, headcount, or ramp-up. This allows CROs and Sales leaders to make informed decisions and adjust their strategies accordingly.

Another benefit of using Gluetrail is its no-code automation platform. With Gluetrail, users can easily reconcile, transform, and aggregate data from one or multiple sources, without the need for any code. This saves users time and effort and reduces the risk of errors that can occur when working with complex code.

Gluetrail also offers a user-friendly interface and a template library, allowing users to quickly set up various use cases without assistance from dev/data teams. This enables users to be more self-sufficient and reduces the reliance on specialized technical resources.

Finally, Gluetrail acts as a middleware between your systems, storing only data transformation configurations and actions, without storing any data. This means that Gluetrail is secure, and users can maintain control over their data.

Future Plans for Gluetrail

As a startup, Gluetrail is constantly looking to the future and exploring new avenues for growth and development. The company has big plans for the future, and they are currently working on a number of exciting initiatives.

One of the key areas of focus for Gluetrail is expanding their integration capabilities. They are constantly adding new connectors to their platform, and they plan to continue doing so in the future. This will allow customers to connect to even more business apps, data warehouses, and other systems, making it easier than ever to consolidate and transform data.

In addition to expanding their integration capabilities, Gluetrail is also exploring the possibility of adding more advanced features to their platform. This includes machine learning and predictive analytics capabilities, which could help customers make even more informed decisions based on their data.

Another area of focus for Gluetrail is expanding their customer base. The company is currently focused on serving CROs and Sales leaders, but they believe that their platform could be useful for a wide range of other users as well. As such, they plan to explore new marketing and sales strategies to reach these users and help them streamline their data preparation and activation workflows.

Overall, Gluetrail is a promising startup with a lot of potential for growth and success. With their innovative platform, experienced founding team, and strong focus on customer success, they are well-positioned to make a big impact in the revenue planning and data activation space. If you're a CRO or Sales leader looking for a better way to build and track your revenue plan, Gluetrail is definitely a company worth checking out.

Conclusion

Gluetrail is a promising startup that is making waves in the revenue planning and data activation space. With their no-code automation platform, they are helping CROs and Sales leaders easily reconcile, transform, and aggregate data from multiple sources, and use it to create actions that improve business operations. The experienced founding team behind Gluetrail has years of experience in building and scaling Revenue Operations at B2B SaaS companies, and they have used this experience to create a platform that solves real pain points for their customers.

Gluetrail's smart tables that trigger automated workflows and no-code automation platform for data preparation and activation have already received positive feedback from early users, and the company has big plans for the future. With a focus on expanding their integration capabilities, adding more advanced features to their platform, and expanding their customer base, Gluetrail is well-positioned to continue making an impact in the industry.

If you're a CRO or Sales leader looking for a better way to build and track your revenue plan, Gluetrail is definitely a company worth checking out. Their platform is intuitive, flexible, and designed to make data preparation and activation as painless as possible. As a startup with big plans for the future, Gluetrail is a company to watch in the coming years.