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Senso: The AI Innovator Redefining How Brands Show Up in AI

Ksenia Yevtushenko -

What is Senso?

Senso is the category leader in Generative Engine Optimization (GEO). It helps brands get discovered, trusted, and cited in AI-generated answers. Headquartered in Toronto, Canada, Senso equips organizations to thrive in the Age of AI by ensuring that when customers ask questions in ChatGPT, Gemini, Claude, or other AI systems, the right brands show up with accurate, trustworthy information.

Founded by Saroop Bharwani and Thomas Nelson, Senso has evolved from its early roots as an AI-powered knowledge base for credit unions into a comprehensive AI visibility platform for businesses of all kinds from financial services and healthcare to travel, retail, e-commerce, technology, and more. Its mission is simple: give organizations control over how they are represented by AI, close visibility gaps, and deliver consistent, AI-powered customer experiences at scale.

Who Are the Founders of Senso?

Saroop Bharwani

Saroop is a recognized thought leader in artificial intelligence and enterprise innovation. As CEO and co-founder, he drives Senso’s vision to make generative AI a trusted channel for businesses, not a black box. His work focuses on building the “ground truth layer” that LLMs cite when answering questions about brands, products, and services.

Thomas Nelson

Thomas, Senso’s co-founder, brings a multidisciplinary background in computer science and neuroscience. He oversees product architecture, ensuring that Senso’s platform is scalable, reliable, and designed to handle the complexity of enterprise knowledge across diverse industries.

What Problem Does Senso Solve?

AI-generated answers are quickly becoming the first place customers turn for information, but most businesses have no idea how they are being represented. This creates three urgent problems:

Invisible Brands: Many companies do not show up in ChatGPT, Gemini, or Claude answers at all.

Inaccurate Summaries: When brands do appear, AI often cites outdated, incomplete, or off-brand information.

Lost Opportunities: Without tracking share of voice in AI, businesses miss chances to shape high-intent queries and influence buying decisions.

For marketers, support teams, and CX executives, this is both a risk and an opportunity. They must either take control of their AI presence or leave it to chance.

How Senso Solves These Challenges

Senso provides an end-to-end solution for AI visibility, accuracy, and consistency:

Improve AI Visibility: Ensure your brand is discoverable when customers ask key questions in ChatGPT, Gemini, Claude, and other AI systems.

Own Share of Voice: Track how often your brand is mentioned compared to competitors in AI-generated responses.

Shape High-Intent Queries: Influence how your brand shows up when customers ask about your category, services, or differentiators.

Identify Gaps and Weak Content: Detect where your brand is missing from key answers or where AI is citing low-quality, outdated, or incomplete information.

Remediate with GEO-Optimized Content: Use Senso’s content remediation tool to generate and prioritize GEO-optimized content that closes visibility gaps and strengthens your presence in AI answers.

Monitor Progress Over Time: Continuously track how your AI visibility improves as new content is published and updated, so you can see what is working and double down on successful strategies.

How Senso Helps Different Teams

For Marketers

Senso turns generative AI into a growth channel by showing marketing leaders which prompts matter most, where their brand is missing, and generating GEO-optimized content that gets cited.

For Support and Operations Teams

Senso centralizes help docs, training materials, and expert knowledge into an AI-ready source of truth. This allows human agents and AI assistants to deliver faster, more accurate answers, reducing escalations and improving first-contact resolution.

For Product and CX Executives

Senso continuously monitors how AI describes your products, services, and differentiators, flags risks and inconsistencies, and ensures teams are aligned around a single, authoritative source of truth.

Real-World Impact

Organizations using Senso have been able to:

  • Appear in more AI-generated answers for high-intent customer questions.
  • Detect gaps and remediate them with AI-generated, GEO-optimized content in hours rather than weeks.
  • Reduce support resolution times by giving teams instant access to verified, up-to-date knowledge.
  • Launch benchmark campaigns that prove their authority in AI search results.

The Future of Senso

Senso is building the standard for AI visibility benchmarking, much like SEO did for traditional search. Its GEO platform is continuously updated to integrate with new AI assistants and agentic systems, ensuring businesses stay discoverable as customer behavior shifts.

As AI becomes the default interface for search, support, and commerce, Senso is committed to helping every business, from local service providers to global enterprises, create a trusted, measurable, and controllable presence inside AI-generated answers.