Sorce: How Is This Startup Turning Job Hunting Into a Swipe?

In 2024, a group of ambitious young founders in San Francisco set out to tackle one of the most frustrating problems in modern life — the job search. The result was Sorce, a platform that has been dubbed “Tinder for Jobs.” True to its name, Sorce brings the simplicity of dating-app mechanics to the world of employment, letting users swipe right on roles they like — and then letting artificial intelligence do the heavy lifting.

The premise is delightfully straightforward: job seekers browse through opportunities, swipe right on the ones that resonate, and Sorce’s AI agent automatically applies on their behalf. It fills in forms, submits applications on company websites, and even crafts personalized cover letters. For those drowning in a sea of repetitive forms and endless “Why do you want to work here?” boxes, Sorce offers a breath of fresh air — or rather, a smart automation revolution.

In today’s market, where competition is fierce and candidates apply to hundreds of roles before getting a single callback, Sorce isn’t just convenient. It’s a lifeline.

How Did the Idea for Sorce Come About?

The inspiration behind Sorce came from a simple observation: applying for jobs is broken. Every year, millions of people spend hours copying the same information into different portals. College students looking for internships often submit 100–200 applications. In the current economic climate, that number can double.

The founders — Daniel Ajayi, David Alade, and Oluwapelumi Dada — saw this problem firsthand. As students at MIT and Northeastern University, they noticed their peers struggling through the tedious cycle of job hunting while juggling coursework and internships. They realized that applying to jobs had become less about talent and more about stamina.

Their insight was profound: if AI can help us match with potential partners, why can’t it match us with potential employers — and do all the manual work in between?

Thus, Sorce was born with a bold vision: to make job hunting as effortless and intuitive as swiping on Tinder.

Who Are the Founders Behind Sorce?

Sorce’s founding team is remarkably young but carries an impressive pedigree.

• Daniel Ajayi, the CTO, is a computer science student at MIT (Class of 2025) who previously worked at Citadel Securities and NVIDIA. Known for his technical prowess and sharp product instincts, Ajayi leads the platform’s AI and infrastructure efforts.
• David Alade, a Northeastern University student and alumnus of JPMorgan Chase and the Network Science Institute, drives the company’s strategy and product vision. His analytical background brings a data-driven edge to how Sorce optimizes job matching.
• Oluwapelumi Dada, who has experience at Tesla and Dell, rounds out the trio. His practical understanding of enterprise systems and user experience gives Sorce the polish of a mature tech product — even though the founders are barely in their twenties.

Together, the trio combines academic excellence, professional experience, and startup energy — the perfect ingredients for building a category-defining product.

What Problem Is Sorce Solving?

The traditional job application process is a relic of the past. Applicants are asked to re-enter their name, education, experience, and motivation dozens — sometimes hundreds — of times across different platforms. Many companies require candidates to upload a résumé and then manually fill out the same information. The result? Frustration, inefficiency, and burnout.

Sorce solves this through automation and intelligence. Its AI agent doesn’t just auto-fill forms — it applies strategically. When a user swipes right on a job, Sorce collects the necessary information, writes a tailored cover letter, and submits the application directly on the company’s site. This allows job seekers to focus on what truly matters — finding the right opportunities, not retyping their résumé.

For companies, this means a new kind of applicant pool — one made up of highly motivated candidates who actually want the job, not just those who had the patience to fill out 20-minute forms.

How Does the “Tinder for Jobs” Experience Work?

At first glance, the interface feels familiar. Users swipe right on roles they’re interested in and left on those they’re not. But behind the scenes, a sophisticated AI workflow begins.

Once a job is selected, Sorce’s AI agent visits the company’s careers page, extracts relevant form fields, fills in data using the candidate’s profile, and writes a compelling cover letter tailored to that position. It mimics the candidate’s tone and experience while aligning with the employer’s language and requirements.

The result is a seamless, almost magical experience: one tap, and an application is sent — complete with personalized messaging and professional polish.

It’s not just a shortcut; it’s a paradigm shift. Just as dating apps changed how people meet, Sorce aims to change how people find work.

What Kind of Impact Has Sorce Already Made?

Despite being a young startup, Sorce has already achieved impressive traction. To date, the platform has processed over 20 million swipes and helped more than 1,000 people land jobs.

Users have secured interviews and offers from some of the world’s most sought-after companies, including Figma, Ramp, OpenAI, Twitch, DoorDash, Coinbase, Instacart, Scale AI, Webflow, Flexport, Deel, Mercury, Anduril, and Lucid Motors.

This early success is a strong signal of product-market fit. Job seekers are embracing Sorce not only because it saves time but because it delivers results. The platform’s viral growth reflects a universal truth — everyone hates repetitive job applications, and everyone loves simplicity.

Why Is AI Central to Sorce’s Vision?

AI is at the heart of everything Sorce does. While many platforms use AI as a buzzword, Sorce applies it with precision. Its agents handle form parsing, document generation, tone adaptation, and task execution — essentially automating the grunt work that humans find exhausting.

The company’s approach merges machine learning with natural language generation, enabling each application to sound authentic rather than robotic. The AI understands the nuances of professional writing, ensuring that cover letters feel personal while still being optimized for each role.

As the founders often emphasize, Sorce isn’t just automating job applications — it’s democratizing them. Anyone, regardless of background, can now apply to hundreds of jobs without sacrificing quality or sanity.

How Does Sorce Fit into the Future of Work?

The job market is evolving, and so is the way people find and apply for roles. Traditional job boards are giving way to intelligent, mobile-first solutions. In this landscape, Sorce represents a natural next step — a tool built for the generation that values efficiency, mobility, and personalization.

The startup aligns with a broader cultural shift toward agentic AI — systems that act on behalf of humans to perform tasks autonomously. Just as email assistants schedule meetings or AI copilots write code, Sorce’s agents apply for jobs. It’s a new category: AI-driven career automation.

As AI continues to transform industries, Sorce stands at the intersection of employment technology and human empowerment. It doesn’t just predict the future of job hunting — it’s creating it.

What’s Next for Sorce?

While the company is still early in its journey, its ambitions are global. The team plans to expand beyond the U.S. and build integrations with professional networks and applicant tracking systems. Future versions of Sorce may include features like real-time application tracking, recruiter chatbots, and smart analytics for candidates.

The founders also envision a world where Sorce’s AI can represent candidates end-to-end — from applying to negotiating offers. By blending automation with personalization, Sorce could eventually serve as a true career agent, managing every step of a person’s job search.

With early momentum, strong user feedback, and an enormous market opportunity, Sorce is on track to redefine how people think about applying for jobs.

Why Does Sorce Resonate So Strongly With Users?

At its core, Sorce is more than an app — it’s a statement against inefficiency. The founders understand that time is the most valuable currency for job seekers. By removing friction, they’ve created a product that feels human, empowering, and even fun to use.

Sorce resonates because it flips the power dynamic. Instead of candidates working tirelessly to fit into outdated systems, Sorce’s AI works tirelessly for them. It restores balance in a process that has long felt one-sided and exhausting.

When a user swipes right, they’re not just applying for a job — they’re reclaiming their time and peace of mind.

Conclusion: Is Sorce the Future of Job Applications?

Sorce embodies the spirit of modern innovation: simplicity powered by intelligence. By merging the familiar swipe mechanics of Tinder with the sophistication of AI automation, it has created a platform that feels both revolutionary and inevitable.

In an age where job seekers crave efficiency and personalization, Sorce delivers both. Its early success — measured in millions of swipes and thousands of hires — is proof that people are ready for a new era of job hunting.

The startup’s mission is clear: to make finding a job as easy as finding a match. And with Sorce, that future is already here.