Ticket Wallet: AI-Powered Pricing and Listing for Ticket Brokers

The origin of Ticket Wallet is rooted in personal frustration. Founders Truman Gelnovatch and Ryan Clare—college friends who met on the Princeton Men’s Soccer team—turned a shared pain point into a powerful product. Truman had been manually flipping tickets for five years, juggling spreadsheets and constantly adjusting prices. Ryan, a computer science graduate focused on AI and machine learning, saw an opportunity to transform that chaotic process with automation.

Their first experience selling season tickets during their senior year at Princeton opened their eyes to the outdated, manual nature of the industry. That struggle soon became an obsession—and then a business. They realized that the market was massive, underserved, and perfectly positioned for disruption. Ticket Wallet was born to bring that change.

What Problem Does Ticket Wallet Solve?

In a world filled with automation, ticket resale remains surprisingly analog. Brokers—who can move over $10 million in ticket volume annually—still rely on spreadsheets, manually set prices, and list on one site at a time. Some even hire teams in the Philippines just to handle pricing and listings.

Selling tickets in 2025 shouldn’t feel like day trading in 2005.

Despite the existence of self-driving cars and AI assistants, ticket brokers are still stuck refreshing pages on StubHub and adjusting numbers by hand in Excel. It’s inefficient, costly, and draining.

Ticket Wallet steps in to eliminate this madness, offering a streamlined, automated solution for brokers and season ticket holders alike.

How Does Ticket Wallet Work?

Ticket Wallet automates the entire resale process across every major marketplace—StubHub, Ticketmaster, Vivid Seats, SeatGeek, AXS, TickPick, Gametime, and more. The platform uses AI to dynamically price tickets and updates those prices 24/7 based on supply, demand, and market trends.

Brokers and sellers simply upload their inventory, click "list," and Ticket Wallet does the rest:

Smart Pricing: Real-time, AI-driven price adjustments that reflect actual market behavior.
Multi-Market Listing: Listings are pushed across all major platforms automatically.
Central Dashboard: Sellers can track inventory, performance, and sales metrics in one place.
No Manual Work: No spreadsheets. No refreshing. No guesswork.

It’s not just automation—it’s transformation. Ticket Wallet gives sellers superpowers… or at least their weekends back.

Who Is Behind Ticket Wallet?

Ticket Wallet is led by two founders with complementary skillsets:

Truman Gelnovatch has been flipping tickets manually for years and understands the seller’s pain firsthand. With a background in economics, he’s the voice of the customer and the driving force behind sales and adoption.
Ryan Clare is a Princeton-trained computer scientist specializing in machine learning. He recognized the inefficiencies in the market and designed the AI engine that powers Ticket Wallet’s pricing and listing automation.

Their combined domain knowledge, technical expertise, and entrepreneurial grit make them uniquely suited to tackle this challenge.

What Has Ticket Wallet Achieved So Far?

Since launching, Ticket Wallet has quickly gained traction in the high-volume resale ecosystem:

$3 million+ in ticket inventory onboarded
100+ paying sellers actively using the platform
Collaborations with professional sports teams are already underway
Users have reported a 27% increase in revenue per ticket sold

With a simple 10% commission on each ticket sold, Ticket Wallet’s business model is not only scalable but also aligned with its clients’ success. Sellers don’t pay upfront—they pay when they profit.

How Big Is the Market Opportunity?

Ticket resale is a $26.3 billion market in the U.S. alone. Brokers are responsible for a significant chunk of this volume, yet they’re operating with tools from a different era. Ticket Wallet isn’t just replacing Excel sheets—it’s redefining how a multi-billion-dollar industry operates.

While other platforms simply offer places to sell tickets, Ticket Wallet actively helps sellers make more money. That’s the difference between being a cost center and a profit engine.

What Makes Ticket Wallet Different from Other Resale Tools?

Most ticket resale platforms function as marketplaces, providing a venue but offering no support with pricing, listing, or distribution. Sellers are left doing all the heavy lifting. Some brokers have resorted to outsourcing pricing to overseas teams just to stay competitive.

Ticket Wallet, on the other hand, is a fully automated resale engine.

AI-Powered: Pricing adjusts around the clock, so tickets are always listed at the optimal price.
Cross-Market Reach: Sellers don’t have to choose between platforms. Ticket Wallet hits them all.
Zero Manual Effort: The software handles every step, so sellers can focus on scaling, not micromanaging.

This isn't just better software—it's an entirely new model.

How Do Sellers Benefit from Using Ticket Wallet?

Sellers using Ticket Wallet report significant improvements in both time savings and profitability. Key benefits include:

27% higher revenue per ticket
Drastically reduced manual workload
Better inventory control and analytics
Access to more buyers via multi-market exposure

Whether you’re a small-time season ticket holder or a high-volume broker, Ticket Wallet helps you sell faster, smarter, and more profitably.

What Role Could Ticket Wallet Play in the Future of Live Entertainment?

Beyond its immediate value to brokers, Ticket Wallet could help shape the broader landscape of live entertainment. As live events grow in popularity and ticketing becomes more dynamic, real-time AI pricing systems like Ticket Wallet’s will likely become the norm, not the exception.

Moreover, Ticket Wallet’s data insights and automation could serve teams, artists, and venues seeking to optimize ticket distribution, reduce scalping, and maximize fan attendance. With increasing demand for smarter, more flexible distribution systems, the platform may evolve from a broker’s tool into a foundational infrastructure for the entire events industry.

This opens the door to future partnerships, team integrations, and API-based solutions for B2B clients. In that sense, Ticket Wallet is building not just a tool, but a future-proofed platform for how tickets move in the digital age.

What’s Next for Ticket Wallet?

With its Spring 2025 YC batch in progress and growing traction among professional sports teams, Ticket Wallet is poised for rapid expansion. Future plans include:

Enhancing predictive pricing algorithms
Deeper integrations with teams and venues
Launching international support
Expanding seller tools and analytics features

The founders are building not just a tool, but an ecosystem—one where ticket resale becomes seamless, scalable, and surprisingly stress-free.

Why Does Ticket Wallet Matter?

In an era when almost every industry has been transformed by automation and AI, ticket resale has remained stubbornly old-school. Ticket Wallet is changing that—one smart listing at a time.

It’s not just about making things easier. It’s about unlocking the full potential of sellers who’ve been stuck in the weeds for too long. In doing so, Ticket Wallet is elevating the entire resale economy—and capturing a massive market opportunity in the process.