From Backlog to Bot: Lumari Brings Internal Tools to the Frontline

Every modern organization runs on tools—CRM dashboards, customer insights trackers, internal workflow pipelines, reporting systems. But for most go-to-market (GTM) teams—sales, customer success, marketing, support—those tools are either rigid off-the-shelf solutions that don't quite fit, or custom builds that sit at the bottom of a dev backlog for months.

Lumari addresses a systemic bottleneck: the lack of access to tailored internal tools for non-technical teams. While engineering departments often get bespoke systems built by fellow engineers, GTM teams must choose between outdated SaaS platforms or wait endlessly for technical help.

The "build vs. buy" dilemma is especially painful here. Buying means paying for 100 features just to use 1. Building means burning valuable engineering time for niche tools. And so, most GTM processes limp along with half-solutions, duct-taped spreadsheets, or tools they don’t fully control.

In the no-code space, solutions exist—but they often fall short. Many still require complex drag-and-drop interfaces, pseudo-code scripting, or long configuration times. They promise speed, but deliver friction. Lumari is here to change that.

How does Lumari's technology work?

At its core, Lumari is an agentic tool builder powered by AI. It enables anyone—regardless of technical background—to spin up powerful, custom internal apps and automated agents by simply describing what they want in plain English.

Here’s how it works:

Natural Language Input
Users start by typing out a description of the app or workflow they need—e.g., “I want an internal tool that alerts me when deals over $50K are stalled for over a week and sends a Slack message to the AE.”
Automated App Generation
Lumari’s platform uses AI to convert this input into fully functional software. It creates the frontend UI, backend logic, and any required data integrations.
Instant Integrations
The generated tools plug directly into existing systems—CRMs like Salesforce or HubSpot, communication tools like Slack, document stores like Google Drive, and internal databases.
Secure, Scalable Deployment
Within minutes, the app or agent is live inside the company’s internal environment. No engineering time. No code. No waiting.
Agentic Workers
Beyond simple dashboards or UIs, Lumari also creates “agentic workers”—autonomous, multi-step processes that carry out tasks like data syncing, pipeline monitoring, customer health scoring, or even contract-to-billing automation.

The result? GTM teams finally get the tools they actually need—without waiting for dev help, and without being stuck with cookie-cutter software.

What makes Lumari different from existing no-code tools?

While many no-code platforms claim to democratize app creation, most still require users to think like developers. They often involve:

Learning the platform’s logic model
Stitching together components using conditional flows
Manually integrating APIs or databases
Debugging build failures

Lumari eliminates these barriers. Users don’t need to “learn” a platform—they just describe the problem. The AI handles everything from data flow to user interface, from third-party integrations to backend operations.

Here’s what sets Lumari apart:

No code, no drag-and-drop – Just plain English descriptions.
AI-generated logic and UI – Not just forms and templates, but intelligent workflows.
Deep integrations – With enterprise tools like Salesforce, Slack, Google Sheets, Notion, and more.
Enterprise-grade security – Designed to operate inside organizations without compromising data governance.
Minutes, not weeks – From idea to deployment in under 10 minutes.

Whereas traditional “low-code” or “no-code” solutions still expect users to act as builders, Lumari acts as the builder.

Who are the founders behind Lumari?

The strength of Lumari’s vision is rooted in the firsthand experiences of its founders, Sam Lamba and Eshani Mehta, both ex-engineers from leading tech companies who’ve seen the problem up close.

Sam Lamba was a senior engineering lead at Google, where he developed AI-powered features for Google Meet used by millions of enterprise users. With two AI patents to his name and prior experience at Uber and Tesla, Sam brings deep product and scaling expertise. At Google, he noticed that engineering teams always had powerful internal tools—but sales and operations teams had to make do with inflexible off-the-shelf software.

Eshani Mehta built payments intelligence products at Stripe, working on systems that processed hundreds of millions in volume. She previously held engineering roles at Robinhood and Snap and studied Computer Science at UC Berkeley. At Stripe, she watched non-technical teams’ requests for internal tools get backlogged endlessly, no matter how mission-critical.

Together, they launched Lumari to put the power of internal tooling into the hands of GTM teams—and free up engineers from building one-off dashboards no one wants to maintain.

Who is Lumari built for?

Lumari is designed primarily for non-technical go-to-market teams who still need technical capabilities to do their jobs effectively. Common users include:

Sales operations managers creating deal alerts or scoring systems
Customer success teams monitor customer health metrics
Revenue leaders building dashboards to track pipeline coverage or churn risk
Support teams automating ticket triage and resolution workflows
RevOps teams orchestrating multi-step contract-to-billing flows

In short, any role that sits between customer-facing functions and internal data/tools—but doesn’t have the coding skills to build what they need—can benefit from Lumari.

What are real-world use cases of Lumari?

Lumari has already been used to power a wide variety of mission-critical workflows, including:

Deal-scoring alerts – Automated notifications when high-value deals are at risk
Call-coaching insights – Analyzing transcripts for objection-handling trends
Contract-to-billing pipelines – Automating handoff from signed deals to invoicing
Churn prediction dashboards – Real-time customer risk scoring
Slack bots – Custom bots that answer team questions or route requests

These aren't just widgets—they’re fully operational apps, tailored to the organization’s actual needs.

Why is this the right time for Lumari?

There’s a macro shift underway in how companies think about internal tooling. The rise of LLMs and generative AI has made it possible to offload more technical tasks to machines, including software generation. Meanwhile:

Engineering resources are tighter than ever
AI-native tools are gaining trust inside enterprises
GTM teams are under pressure to perform without bloated tech stacks

In this environment, tools like Lumari are inevitable. In the same way cloud computing removed the need to buy servers, Lumari removes the need to hire engineers just to build simple internal workflows.

With businesses increasingly prioritizing agility, Lumari’s value proposition—fully customizable internal tools with no dev time—is not just helpful; it’s urgent.

What’s next for Lumari?

As part of Y Combinator’s Spring 2025 batch, Lumari is now scaling rapidly, onboarding early customers, and expanding integrations with key enterprise tools. Its roadmap includes:

More robust data connectors (e.g., enterprise ERPs, analytics stacks)
Expanded agentic capabilities with multi-step reasoning
AI memory and context retention for ongoing workflows
Granular access controls for enterprise-grade deployments

But the mission remains the same: empower every non-technical team to act with the speed and flexibility of a product engineering org.

Final thoughts: Why does Lumari matter?

In a world where AI tools are often overhyped and under-deliver, Lumari stands out by solving a painfully real problem. It doesn’t replace developers. It frees them—and everyone else—from wasting time on tools that should build themselves.

For the first time, GTM teams can launch what they need, when they need it, without waiting in line. In doing so, Lumari gives businesses what they’ve always wanted from internal tools: speed, customization, and control, without the code.