Relixir and the Rise of GEO: How AI Search Is Replacing SEO
For the first time in over two decades, Google's dominance in the search engine market has shown signs of decline. The rise of AI search platforms like ChatGPT, Perplexity, and others is reshaping how people find answers, make decisions, and discover new brands. Traditional SEO — built around keyword density, backlinks, and Google's algorithm — simply doesn't work in this new paradigm.
Companies that once relied heavily on Google search rankings are finding themselves invisible in AI-powered responses. As consumers shift toward conversational AI for product recommendations and information, businesses are left scrambling for visibility in a space that plays by entirely different rules.
Relixir steps into this vacuum as the first content automation platform built specifically for AI search visibility. Its premise is simple yet revolutionary: traditional SEO is no longer about keywords — it’s about becoming the answer in AI search results.
How Did Relixir Come Into Existence?
Relixir’s story starts as a classic case of “scratch your own itch.” Founder Sean Dorje, a serial entrepreneur and former prodigy in computer vision, had previously built and scaled multiple startups, including a content-heavy platform that needed to dominate Google rankings. Alongside co-founder Dennis Zax, they developed an internal tool that could automatically generate and optimize local SEO content — a system that helped them rank #1 across more than 200 keywords.
When they realized the world of search was shifting away from Google and toward AI, they pivoted their tool’s core technology into a new platform: Relixir. Rather than optimize for Google's algorithms, they began reverse-engineering what it takes to get recommended by AI engines.
Thus, Relixir was born — the world's first GEO (Generative Engine Optimization) platform, designed from the ground up to win in the era of AI-driven discovery.
What Is GEO and How Is It Different from Traditional SEO?
Search Engine Optimization (SEO) has traditionally been about optimizing content so that it ranks well on Google — using the right keywords, maintaining backlink profiles, and formatting content to match Google's expectations.
Generative Engine Optimization (GEO), on the other hand, is about becoming the output of AI search platforms. These systems don’t use the same signals Google does. Instead, they rely on large language models trained on vast datasets, contextual signals, and structured content. The goal isn’t just to get ranked — it’s to be quoted, be summarized, or be the source that an AI agent pulls when delivering an answer.
Relixir’s platform identifies how AI systems perceive a brand’s online presence and automates content creation specifically to increase the likelihood of being selected by tools like ChatGPT, Perplexity, and Claude.
What Does the Relixir Platform Actually Do?
Relixir’s product is built around automation and insights. It offers companies a comprehensive toolkit to increase visibility and influence in AI search results. Key features include:
- AI Search Engine Analytics: Relixir reveals where a company stands in AI search results — including when it’s mentioned, how often, and in what context.
- Competitor Intelligence: Companies can see which competitors are being recommended more often, understand why, and analyze what’s missing from their own digital footprint.
- GEO Content Generation: Relixir automatically creates, updates, and distributes high-quality, brand-aligned content optimized specifically for generative search engines.
- Auto Publishing: The platform doesn’t just generate content; it can push updates live, continuously tuning messaging to reflect real-time changes in AI-driven search behavior.
This approach means businesses can move away from guesswork and toward data-backed strategies for AI visibility.
Who Are the Founders Behind Relixir?
Relixir is the brainchild of Sean Dorje and Dennis Zax, both of whom bring a rare combination of technical depth and entrepreneurial grit.
Sean began his journey in startups at just 15, building computer vision systems and scaling them to six-figure revenues. A self-taught engineer and Berkeley EECS dropout, Sean has consistently pushed the envelope in applied AI. Dennis, also a Berkeley alum, has worked alongside Sean to develop scalable systems that merge automation, data intelligence, and user-centric design.
Together, they bring the mindset of technical founders who understand both the codebase and the customer, which is critical for building a tool that’s as technically innovative as it is commercially valuable.
Why Is AI Search a Bigger Shift Than It Seems?
Most businesses don’t realize the scale of the shift until it’s too late. While Google is still a behemoth, platforms like ChatGPT are already influencing purchasing decisions, product research, and B2B evaluations.
AI assistants are no longer just curiosities — they are the new search layer. In fact, for a growing segment of users, AI is the default interface for finding information.
And this means that the game has changed. It’s not about who has the best backlinks anymore — it’s about who shows up as the answer when a user asks, “What’s the best email marketing tool for a startup?” or “What’s a great CRM alternative to Salesforce?”
Relixir ensures that brands don’t get left behind in this paradigm shift. By embracing the new rules of AI discovery, companies can leapfrog competitors who are still stuck playing yesterday’s SEO game.
What Is Relixir’s Mission and Long-Term Vision?
Relixir’s mission is bold: to make brands visible, trusted, and recommended by AI search engines.
In a world where AI determines visibility, the best product doesn’t always win — the best-represented product does. Relixir wants to democratize AI visibility by giving all companies, not just the ones with large marketing teams, the ability to control how they show up in AI-powered responses.
The platform goes beyond static content generation. It acts as a living engine that evolves with each AI update, each shift in customer behavior, and each competitor’s move.
Long-term, the vision is to become the go-to infrastructure for generative search, much like how SEO tools like Ahrefs or SEMrush defined the last era of content strategy. In the world of GEO, Relixir aims to lead.
Who Is Already Using Relixir?
In just a short time since its public launch, over 20+ teams have adopted Relixir to enhance their AI search visibility. These early adopters range from B2B SaaS companies to fast-scaling eCommerce brands, all of whom recognize that AI search is not a niche experiment but the next dominant wave in digital discovery.
These teams are using Relixir to identify blind spots in their current content strategy, patch missing narratives, and surface as the trusted voice in AI-generated answers. In some cases, companies that were previously invisible in ChatGPT responses are now appearing as the top recommendation, without touching their traditional SEO workflows.
Why Does This Matter Right Now?
The shift to AI search isn’t happening someday. It’s happening now. Google’s shrinking dominance is the first signal of disruption in an area that’s remained largely unchanged for decades. The companies that adapt to this shift early — the ones that embrace GEO and build content for AI rather than legacy algorithms — will be the ones who win market share, trust, and mindshare in the coming years.
Relixir represents the toolkit for this transition — automating the hard parts, decoding the black box, and empowering every brand to be the answer in a world run by generative AI.