Automat (formerly lasso)

Unlocking Efficiency and Affordability: The Rise of Automat (formerly Lasso) in Robotic Process Automation

In today's fast-paced business world, automation has become a key driver of efficiency and productivity. However, traditional robotic process automation (RPA) solutions have often been plagued by issues of cost and speed, limiting their accessibility to businesses of all sizes. Enter Automat, a groundbreaking startup based in San Francisco, which aims to revolutionize the RPA landscape. By leveraging natural language processing, computer vision, and the power of ChatGPT, Automat offers a platform that enables robotic process automation for Chrome, making it faster, cheaper, and more accessible than ever before.

The Problem with Traditional Robotic Process Automation

The first challenge addressed by Automat is the slow and expensive nature of traditional RPA solutions. Businesses relying on tools like UiPath often face exorbitant costs, with yearly licenses reaching up to $66,000, not to mention additional setup fees that can exceed $50,000 per project. This financial burden restricts smaller businesses and limits the scope of automation initiatives. Moreover, the process of building RPA workflows using traditional tools is time-consuming, further impeding productivity gains.

Automat's Innovative Solution

Automat disrupts the RPA market by offering a solution that is both cost-effective and efficient. With their platform, Automat makes it ten times cheaper and faster to build robotic process automation using natural language on Chrome. By leveraging large language models and computer vision, Automat provides a user-friendly interface that empowers operations teams to automate tasks using simple, everyday language.

The Automat Workflow in Action

To illustrate the power of Automat, let's take a closer look at their workflow. When a customer approaches Automat, they simply need to provide a description or video of the process they wish to automate. Automat's internal tooling swiftly translates this input into automation that captures the desired tasks. This streamlined approach eliminates the need for complex coding or extensive technical knowledge, making automation accessible to a broader audience.

Empowering Users with Natural Language and Screen Recordings

One of Automat's key goals is to democratize automation, allowing anyone to automate their work regardless of their timeline or budget. To achieve this, Automat offers two convenient options. First, users can utilize natural language processing, communicating their automation requirements in plain language. This approach eliminates the need for specialized training and empowers employees to take ownership of their automation needs. Alternatively, users can simply send Automat a screen recording of their workflow, allowing the platform to analyze and replicate the tasks efficiently.

Meet the Founders - Lucas Ochoa and Gautam Bose

Behind the innovative Automat platform are the visionary founders, Lucas Ochoa and Gautam Bose. Lucas and Gautam's journey began at Carnegie Mellon University, where they met on their first day of design school. Their passion for human-computer interaction and design led them to create an AI robotic assistant that captured the attention of Google, earning them a grant to further their research in Robotics and AI during their senior year.

Following their time at Carnegie Mellon, Lucas, and Gautam joined Google's Creative Lab, where they contributed to the development of groundbreaking products such as the AI Test Kitchen, Everyday Helper Robots, Teachable Machine, and the Google Pixel Buds Pro. Their expertise in integrating natural language models, including LaMDA, across Google's products positions them at the forefront of innovation in the field of AI.

The Future of Automat and Robotic Process Automation

Automat's innovative approach to robotic process automation has already significantly impacted businesses seeking to streamline their operations. However, the potential for Automat extends far beyond its current capabilities. With ongoing advancements in natural language processing, computer vision, and machine learning, Automat is poised to shape the future of automation.

Advanced Integration Capabilities: As Automat continues to evolve, one area of focus will be enhancing its integration capabilities. By seamlessly integrating with a wide range of third-party tools, such as CRM systems, project management platforms, and data analytics software, Automat can provide a comprehensive automation solution that spans across various workflows. This interoperability will enable businesses to automate complex processes that involve multiple systems, resulting in enhanced efficiency and productivity.

Intelligent Process Discovery: Automat can leverage machine learning algorithms to analyze and identify automation opportunities within a business's existing processes. By monitoring user interactions, system logs, and data patterns, Automat can proactively suggest areas where automation can bring the most significant benefits. This intelligent process discovery capability will save businesses time and effort in identifying automation prospects and help them maximize the value of the Automat platform.

Enhanced Cognitive Automation: As natural language processing and AI technologies advance, Automat can integrate more sophisticated cognitive capabilities into its platform. This includes the ability to understand and process unstructured data, such as emails, documents, and social media content. By applying advanced language models and cognitive algorithms, Automat can automate tasks that involve complex decision-making, sentiment analysis, and language understanding. This expansion will enable businesses to automate a broader range of processes and enhance the overall customer experience.

Expansion to Other Platforms and Environments: While Automat initially focuses on Chrome as its automation platform, there is significant potential for expansion to other browsers and environments. As businesses adopt different software tools and platforms, Automat can adapt its capabilities to cater to diverse user preferences. Whether it's Firefox, Safari, or mobile applications, Automat's versatility will ensure that businesses can automate their processes regardless of the platforms they use.

Continued Focus on Security and Compliance: As automation becomes an integral part of business operations, security, and compliance become paramount concerns. Automat recognizes the importance of protecting sensitive data and ensuring compliance with industry regulations. The company will invest in robust security measures, including data encryption, access controls, and audit trails, to instill confidence in its users. By providing enterprise-grade security, Automat can cater to businesses operating in highly regulated sectors, such as finance, healthcare, and legal.

Scalability and Performance Optimization: As Automat's customer base grows, scalability and performance optimization will be crucial areas of focus. The platform will continuously refine its infrastructure to handle increased demand and deliver exceptional performance even with large-scale automation deployments. This scalability will enable businesses of all sizes to benefit from Automat's capabilities, from small startups to multinational enterprises.


Automat, formerly known as Lasso, is transforming the landscape of robotic process automation with its cost-effective, efficient, and user-friendly platform. By leveraging natural language processing, computer vision, and the power of ChatGPT, Automat empowers businesses to automate their processes with ease. With visionary founders Lucas Ochoa and Gautam Bose at the helm, and a commitment to innovation and continuous improvement, Automat is well-positioned to shape the future of automation.

As the company expands its capabilities, integrates with diverse platforms, and incorporates advanced technologies, the potential for Automat's impact on businesses is limitless. Through intelligent process discovery, enhanced cognitive automation, and seamless integration with third-party tools, Automat will continue to streamline operations, increase efficiency, and drive productivity. With a strong focus on security, compliance, scalability, and performance optimization, Automat ensures that businesses can trust their automation processes and rely on the platform for their evolving needs.

As the world of automation evolves, Automat stands ready to lead the way, empowering businesses of all sizes to harness the power of automation and drive their success in the digital age.