Bracket - Two-way syncs between business tools and your database

Unlocking Seamless Data Synchronization with Bracket: Revolutionizing Business Tool Integration

Is there a way to effortlessly bridge the gap between your business tools and your backend databases? Can data synchronization be as simple as a click? Bracket, the brainchild of visionary founders Vinesh Arun, Kunal Garg, and Ian Yanusko, is rewriting the rules of data integration. Let's dive into the world of Bracket and explore how it's changing the game for businesses worldwide.

Connecting the Dots: The Genesis of Bracket

How did three individuals with diverse backgrounds and expertise come together to build a solution that simplifies data synchronization?

Founded in 2021 by Vinesh Arun, Kunal Garg, and Ian Yanusko, Bracket set out on a mission to address a persistent challenge faced by countless businesses: synchronizing data seamlessly between their beloved business tools and their essential backend databases. With a combined experience spanning operations, strategy, engineering, and product development, this dynamic trio brings a holistic perspective to the table.

The Power of Two-Way Data Pipeline: What is Bracket?

What exactly does Bracket offer, and how does it revolutionize data synchronization?

Bracket isn't just a startup; it's a paradigm shift in the world of data integration. At its core, Bracket is a two-way data pipeline designed to bridge the gap between popular business tools and backend databases. Imagine a scenario where operations teams are updating critical information in Salesforce or Airtable, while engineers are simultaneously making changes in the database. Here's where Bracket comes into play – it seamlessly connects these two sources, ensuring that both reflect the exact same, up-to-date information.

Meet the Masterminds Behind the Magic

Who are the brilliant minds steering the ship at Bracket, and what drove them to embark on this transformative journey?

Vinesh Arun: Navigating the Operations Terrain
Vinesh Arun's journey is a testament to his passion for innovation. Prior to Bracket, he navigated the operational waters at Shipper Indonesia, where he honed his strategic skills. His experience as a management consultant for data migrations at Oliver Wyman and his strategic contributions at Uber set the stage for his role as a co-founder of Bracket.

Kunal Garg: Engineering Excellence and Beyond
Kunal Garg brings engineering prowess to the forefront of Bracket's success. His background includes roles in brokerage operations engineering at Wealthfront, as well as product and engineering responsibilities at Redfin and Facebook. Kunal's passion extends beyond technology to real estate investing, financial literacy, and even areas like concussion therapy and sports.

Ian Yanusko: A Symphony of Data and Passion
Ian Yanusko's journey weaves through the realms of data synchronization and his personal passions. With a background in product development at Shipper Indonesia and roles at Alter Global and Cornerstone, Ian's affinity for bikes, mycology, and music synthesis infuses Bracket with a unique creative energy.

Innovative Solutions for Modern Challenges: How Bracket Works

The Challenge: Custom UIs and Complex Integrations

Businesses often encounter the challenge of adjusting the information visible to leads or customers. This could involve customizing a demo environment for a high-value lead or managing the availability of rental cars for customers. Typically, engineering teams are tasked with finding a solution. They can either build custom user interfaces (UIs) or integrate with existing tools like Salesforce or Airtable.

The Solution: Two-Way Syncs Made Easy

Bracket's solution lies in its elegant simplicity: two-way syncs. This innovative approach makes Bracket the go-to solution for keeping data in sync between business tools and backend databases. Take the example of syncing Salesforce with Postgres. Engineering teams can build on top of Postgres, avoiding the complexities of interfacing with the Salesforce API – a task that Bracket handles seamlessly. This approach optimizes adoption by meeting business teams where they already are, while ensuring that customer-facing teams continue to utilize familiar tools like Salesforce.

The Triple Win: Engineering, Business, and Customers

By leveraging Bracket's solution, companies unlock a trifecta of benefits:

Engineering Excellence: Engineering teams can focus on enhancing backend databases like Postgres without grappling with the intricacies of third-party tool APIs.

Empowered Business Teams: Customer-facing business teams retain their productivity by continuing to use tools like Salesforce. With the assurance of data freshness, they can provide superior customer experiences.

Enhanced Customer Experience: Customers interact with personalized, up-to-date data. This translates to improved user experiences, higher lead conversion rates, and increased paid retention.

Beyond the Horizon: Unveiling Bracket's Web App

What's on the horizon for Bracket, and how does its web app fit into the grand scheme of things?

Bracket's innovative approach doesn't end with Salesforce and Postgres integration. Their new web app opens the door to seamless integration with a variety of connectors, including Airtable, Google Sheets, MySQL, and more. This expanded functionality ensures that businesses can effortlessly synchronize data across a multitude of tools, further enhancing their operational efficiency and customer experiences.

Bracket vs. Heroku Connect: A New Era of Integration

How does Bracket stand out from existing solutions like Heroku Connect?

Tailored to Your Tech Stack
Bracket is built to accommodate a wide array of tech stacks, far beyond Heroku Postgres. Not only does it support hosted Postgres databases, but it also seamlessly syncs with other databases and warehouses. This flexibility empowers businesses to choose the tools that best suit their unique requirements.

Continual Innovation
While Heroku Connect has stagnated in terms of updates and new features, Bracket is dedicated to active development. Its commitment to modernizing the integration landscape ensures that businesses always have access to cutting-edge solutions that align with the latest tech trends.

Versatility Across Teams
Bracket's reach extends beyond CRMs like Salesforce. It effortlessly synchronizes data across various products, including Airtable and Google Sheets. This versatility makes Bracket a one-stop solution for businesses seeking comprehensive data integration.

In a world where costs can quickly spiral out of control, Bracket stands as an affordable alternative to solutions like Heroku Connect. With pricing that won't break the bank, businesses can enjoy top-tier data synchronization without the hefty price tag.

The Journey Ahead: Pioneering Data Integration

What lies ahead for Bracket and the future of data synchronization?

Bracket's journey is only just beginning. With a team driven by a passion for innovation and a commitment to empowering businesses, the startup is poised to reshape the data integration landscape. By simplifying the complex and revolutionizing the way businesses connect their tools and databases, Bracket paves the way for a more efficient, customer-centric, and interconnected future.

In a world where information flows at the speed of thought, Bracket stands as a beacon of simplicity, enabling businesses to harness the power of their data without the headaches of manual adjustments or complex integrations. As Bracket continues to evolve, one question remains: Are you ready to join the data synchronization revolution?