Fluid Markets - Exchange to Invest in Company Earnings

Investing in the Fundamentals: Introducing Fluid Markets' Innovative Futures Exchange

Introducing Fluid Markets

Are you tired of being limited to buying and selling stocks when investing in companies? Have you ever wished you could invest directly in the earnings, revenue, regions, and business segments of a public company without the need to purchase its stock? Look no further than Fluid Markets, a pioneering start-up based in New York. With a team size of three highly skilled individuals, Kenneth Book, Benjamin Litvin, and Ari Wax, Fluid Markets is set to revolutionize the investment landscape with its unique futures exchange.

The Problem with Traditional Investment Strategies

Investors have long relied on predicting revenue, earnings, and other components to determine the value of a company. However, even with accurate predictions, they can still suffer financial losses due to external market risks. This frustrating scenario has limited the potential returns of many investors, leaving them unable to eliminate external risk through existing hedging strategies.

The Solution: A New Approach to Investment

Fluid Markets has identified this significant problem and is developing an innovative solution that will redefine investment opportunities. The company is building a futures exchange that will offer futures contracts based on the fundamental aspects of public companies. These futures contracts will cover key components such as revenue, earnings, and business segments, among others. By investing in these futures, individuals can ensure that if their predictions are correct, they will generate profits, effectively eliminating external market risk.

The Founders' Journey

The minds behind Fluid Markets, Kenneth Book, Benjamin Litvin, and Ari Wax, bring a wealth of experience and expertise to the table. Having worked in derivatives and securitization investment banking at renowned institutions like Goldman Sachs and Barclays, these entrepreneurs understand the challenges investors face when trying to trade fundamentals in their personal portfolios. Through conversations with equity investors, they discovered that the problem extended far beyond their personal experiences, driving their passion to find a solution.

How Fluid Markets Works

Fluid Markets' futures exchange provides investors with a groundbreaking opportunity to invest directly in the components that influence stock prices, without taking on traditional market risk. Let's take a closer look at how this innovative platform functions:

Investing in Earnings

Imagine being able to invest in the earnings of a public company without purchasing its stock. With Fluid Markets, this becomes a reality. Investors can assess a company's projected earnings and choose to invest in them through futures contracts, enabling them to profit from accurate predictions.

Revenue as an Investment

Fluid Markets allows individuals to invest in the revenue streams of public companies. By analyzing and predicting revenue growth, investors can strategically allocate their capital and potentially generate significant returns.

Segment Performance Investment

With Fluid Markets, you can invest in specific business segments of a company. By analyzing industry trends and the potential for growth in different sectors, investors can make informed decisions and capitalize on the success of specific business segments.

The Benefits of Fluid Markets' Futures Exchange

Fluid Markets' innovative approach to investing in the fundamentals of public companies offers several notable advantages:

Diversification and Risk Mitigation

By investing in various components of a company's fundamentals, investors can diversify their portfolios and reduce their exposure to market risk. This diversification strategy allows for a more balanced investment approach and potential long-term gains.

Increased Flexibility

Fluid Markets provides investors with the flexibility to choose the specific components they want to invest in. Whether it's earnings, revenue, or business segments, individuals can tailor their investment strategies to align with their expertise and market outlook.

Potential for Higher Returns

Fluid Markets' unique futures exchange opens up a world of possibilities for investors seeking higher returns. By focusing on the components that drive stock prices, individuals can tap into the potential for significant gains. Traditional stock investing often limits investors to the overall performance of a company's equity. However, with Fluid Markets, investors can choose to invest specifically in the components they believe will outperform, giving them the potential to achieve higher returns than traditional stockholders.

Enhanced Transparency and Information Access

Fluid Markets is committed to providing investors with transparency and access to essential information. Through their futures exchange, investors gain insights into the fundamentals of public companies, including revenue, earnings, and business segments. This level of transparency allows for informed decision-making and the ability to adjust investment strategies based on changing market conditions and emerging trends.

Hedging and Risk Management

One of the most significant advantages of Fluid Markets' futures exchange is its ability to act as a hedging tool and facilitate risk management. Investors can utilize futures contracts to hedge their existing positions in stocks, reducing the potential downside risk. This hedging strategy provides an additional layer of protection in volatile market conditions, allowing investors to mitigate losses and potentially preserve capital.

Accessibility and Inclusivity

Fluid Markets is passionate about democratizing investment opportunities. Their futures exchange is designed to be accessible to a wide range of investors, regardless of their experience or wealth. By offering investments in fundamentals rather than the traditional stock market, Fluid Markets allows individuals to participate in the potential success of companies without the need for large capital investments or extensive market knowledge.

Future Developments and Expansion

As Fluid Markets gains momentum and attracts investors to its innovative futures exchange, the company has plans for future developments and expansion. The team is actively working on expanding the range of components available for investment, ensuring that investors have even more options to tailor their portfolios. Additionally, Fluid Markets aims to establish strategic partnerships with brokerage firms and financial institutions to enhance accessibility and reach a broader investor base.


Fluid Markets is revolutionizing the way we invest in public companies. By providing a futures exchange that allows investors to directly invest in the components that influence stock prices, Fluid Markets eliminates traditional market risks and offers the potential for higher returns. With a team of experienced founders and a commitment to transparency and inclusivity, Fluid Markets is set to empower investors of all backgrounds and reshape the investment landscape. Keep an eye on this innovative start-up as it continues to disrupt the industry and unlock new opportunities for investors worldwide.