Freestyle - let developers use JavaScript/TypeScript for EVERYTHING

Freestyle: Empowering Developers with Seamless JavaScript Integration

What Is Freestyle and How Did It Start?

Freestyle is a groundbreaking start-up that revolutionizes web development by allowing developers to use JavaScript/TypeScript for every aspect of their applications. Founded in 2024, this San Francisco-based company is led by a small but dynamic team of five, under the guidance of group partner Diana Hu. The brainchild of Benjamin Swerdlow and Jacob Zwang, Freestyle was born out of their frustration with the inefficiencies they encountered during their tenure at Apple.

Swerdlow, who left the University of Chicago to join Apple and subsequently left to co-found Freestyle, and Zwang, who also left college to work as a contractor for Apple before co-founding Freestyle, identified a critical gap in the web development process. They realized that the traditional approach, which involved using multiple languages and tools to connect different layers of an application, was cumbersome and time-consuming. Thus, Freestyle was created to streamline this process, allowing developers to write stateful JavaScript code without the need for a database, and effortlessly move data between application layers.

How Does Freestyle Transform Web Development?

Freestyle represents a fundamental shift in how web development is approached. By enabling developers to write their entire applications—both frontend and backend—in TypeScript, Freestyle eliminates the need for context switching between different languages and tools. This unified approach simplifies the development process, reducing the mental gymnastics typically required when dealing with multiple technologies.

In traditional web development, building an application involves navigating through disjointed layers. Developers often write frontend code in one language, switch to another for the backend, and yet another for the database. This is akin to writing a book in English but being required to write all the connecting words in Latin. Freestyle removes this absurdity by providing a consistent TypeScript environment for the entire application.

Why Did the Founders Create Freestyle?

During their work at Apple, Swerdlow and Zwang experienced firsthand the inefficiencies of integrating different layers and teams to make applications run smoothly. They spent hundreds of hours stitching together features instead of focusing on developing new ones. This realization led them to create Freestyle, not as another stitching tool, but as a solution that enables entire organizations to function as a single unit without the need for such tools.

Freestyle was developed to address these inefficiencies by allowing developers to write both frontend and backend code in JavaScript. This means that when developers need to call functions from the backend on the frontend, they can do so directly without dealing with REST APIs. Additionally, when storing data, developers simply mark their JavaScript as @cloudstate, and when ready to deploy, a single command (npx freestyle deploy) gets the application up and running.

What Are the Key Features of Freestyle?

Freestyle offers several key features that set it apart from traditional web development frameworks:

  1. Unified Codebase: With Freestyle, developers write both frontend and backend code in TypeScript, eliminating the need to switch between different languages and tools.
  2. Seamless Data Handling: Developers can move data between application layers effortlessly without needing SQL, MongoDB, Firebase, GraphQL, or REST.
  3. Simplified Deployment: Deploying an application is as simple as running a single command, npx freestyle deploy, which reduces the complexity and time involved in getting an application live.
  4. Stateful JavaScript: Freestyle allows for writing stateful JavaScript code without a database, simplifying state management and reducing the overhead associated with traditional database solutions.

How Does Freestyle Empower Developers?

Freestyle empowers JavaScript Applications Engineers to move faster and collaborate more effectively. By providing a consistent TypeScript environment, Freestyle reduces the cognitive load on developers, allowing them to focus on building features rather than integrating different parts of their applications.

This streamlined approach not only speeds up the development process but also enhances collaboration within development teams. Since all team members work within the same TypeScript environment, there is less friction and more seamless communication, leading to better and faster outcomes.

What Is the Impact of Freestyle on the Industry?

Freestyle's approach has the potential to significantly impact the web development industry by setting a new standard for how applications are built and deployed. By eliminating the need for multiple languages and tools, Freestyle simplifies the development process and reduces the barriers to entry for new developers.

Furthermore, Freestyle's focus on stateful JavaScript and seamless data handling challenges the traditional reliance on databases and other backend technologies. This shift could lead to more efficient and scalable applications, as developers can focus on building features rather than managing infrastructure.

What Are the Long-Term Goals of Freestyle?

The long-term goals of Freestyle are to continue innovating and refining their framework to meet the evolving needs of the web development community. By staying at the forefront of technology and continuously improving their platform, Freestyle aims to become the go-to solution for developers seeking a more efficient and streamlined way to build applications.

Additionally, Freestyle plans to expand its team and grow its presence in the industry, further solidifying its position as a leader in the web development space. With a strong foundation and a clear vision, Freestyle is poised to make a lasting impact on how applications are developed and deployed.

How Can Developers Get Started with Freestyle?

Getting started with Freestyle is straightforward. Developers can begin by visiting the Freestyle website and accessing the documentation and resources available. The website provides detailed guides and tutorials on how to set up and use Freestyle, making it easy for developers to get up and running quickly.

Additionally, Freestyle offers a supportive community where developers can connect, share knowledge, and collaborate on projects. By joining the Freestyle community, developers can stay updated on the latest features and best practices, ensuring they get the most out of the platform.

What Are the Future Prospects for Freestyle?

The future prospects for Freestyle are bright, as the platform continues to gain traction and attract a growing user base. With its innovative approach and focus on simplifying web development, Freestyle is well-positioned to become a key player in the industry.

As more developers adopt Freestyle and contribute to its development, the platform will continue to evolve and improve. This collective effort will drive the growth and success of Freestyle, ensuring it remains a valuable tool for developers worldwide.


Freestyle is a revolutionary start-up that transforms how web development is approached by allowing developers to use JavaScript/TypeScript for everything. Founded by Benjamin Swerdlow and Jacob Zwang, Freestyle addresses the inefficiencies of traditional web development by providing a unified TypeScript environment for both frontend and backend development. With its key features, such as seamless data handling and simplified deployment, Freestyle empowers developers to move faster and collaborate better. As the platform continues to grow and evolve, it has the potential to make a significant impact on the web development industry, setting a new standard for how applications are built and deployed.