Introducing Frigade: The Developer Tool for Growth Engineering Teams
Product onboarding can make or break a customer’s experience with your product. It’s the first impression, and it’s essential for customer activation and retention. However, building great onboarding is time-consuming and difficult. That’s where Frigade comes in. Frigade is a developer tool that provides growth engineering teams with the same developer tools as companies like LinkedIn and Uber. In this article, we’ll explore how Frigade is revolutionizing the world of product onboarding.
Who are the Founders of Frigade?
Frigade was founded in 2022 by Eric Brownrout and Christian Mathiesen. Eric is the co-founder and CEO of Frigade. Before founding Frigade, Eric co-founded Perform, a mobile app to help runners reach their goals through a combination of AI and 1:1 human coaching. Prior to that, he worked in product management at Digit where he helped launch an AI-powered mobile banking app and at LinkedIn where he managed an intelligent communications platform for notifications and email.
Christian is the co-founder and CTO of Frigade. Before founding Frigade, Christian co-founded Perform, a platform to help runners reach their goals through a combination of AI and 1:1 human coaching. Prior to that, he worked in engineering at LinkedIn where he helped launch LinkedIn's Skills-based hiring products and LinkedIn's Hiring Platform. Christian and Eric have been working together since 2015 when they first met as interns at LinkedIn. Their goal at Frigade is to make it easy to build great product onboarding so developers can spend more time building their core product experiences.
What is Frigade?
Frigade is a developer tool that provides growth engineering teams with the same developer tools as companies like LinkedIn and Uber. Frigade helps developers build better native onboarding and product education, faster. With Frigade, developers can quickly build beautiful onboarding within their own app UI, ingest onboarding data from Frigade’s API into their backend, make instant changes to copy, assets, and logic via API, easily build user targeting (powered by Segment, MixPanel, etc.), and automatically leverage built-in industry best-practices.
Why is Product Onboarding Important?
Product onboarding is essential to customer activation and retention. It’s the first impression that customers have of your product, and it’s crucial to make a good impression. Effective onboarding can help customers understand how to use your product, its value proposition, and how it can benefit them. Poor onboarding can lead to confusion, frustration, and ultimately churn.
What is the Problem with Product Onboarding?
Building great product onboarding is difficult and time-consuming. Growth engineering teams often spend enormous amounts of time building onboarding and education for their app through trial and error. This time could have been spent developing their core product offering. This is where Frigade comes in. Frigade’s API and open source SDK take the hard work out of building and scaling great product onboarding.
What is Frigade’s Solution?
Frigade’s powerful API and open source SDK take the hard work out of building and scaling great product onboarding. With Frigade, developers can quickly build beautiful onboarding within their own app UI, ingest onboarding data from Frigade’s API into their backend, make instant changes to copy, assets, and logic via API, easily build user targeting (powered by Segment, MixPanel, etc.), and automatically leverage built-in industry best-practices.
What are the Benefits of Using Frigade?
Frigade provides developers with a powerful set of tools that streamline the process of building great product onboarding and education. There are several benefits that come with using Frigade:
Save time and resources: Building great onboarding is difficult and time-consuming. Frigade's API and open source SDK take the hard work out of the equation, enabling developers to quickly build beautiful onboarding within their own app UI and easily make changes to copy, assets, and logic via API. This allows developers to spend more time building their core product experience.
Improve customer retention: Onboarding is essential to customer activation and retention. Frigade's powerful targeting features enable developers to deliver personalized onboarding experiences that are tailored to specific user groups, leading to improved customer retention rates.
Leverage industry best practices: Frigade automatically leverages built-in industry best practices, ensuring that developers are building onboarding experiences that are optimized for success. This eliminates the need for developers to spend time researching and implementing best practices on their own.
Extensible boilerplate: Frigade SDKs provide beautiful, extensible boilerplate for critical flows, allowing developers to build onboarding experiences that are both functional and aesthetically pleasing.
Easy integration: Frigade integrates seamlessly with popular analytics platforms like Segment and MixPanel, making it easy for developers to incorporate user data into their onboarding experiences.
Overall, Frigade provides developers with a powerful set of tools that simplify the process of building great product onboarding experiences. By leveraging Frigade's API and open source SDK, developers can save time and resources, improve customer retention, and build onboarding experiences that are optimized for success.
How Does Frigade Compare to Competitors?
There are several other developer tools on the market that aim to simplify the process of building great product onboarding experiences. However, Frigade stands out for several reasons:
Powerful targeting features: Frigade's targeting features enable developers to deliver personalized onboarding experiences that are tailored to specific user groups, leading to improved customer retention rates.
Easy integration: Frigade integrates seamlessly with popular analytics platforms like Segment and MixPanel, making it easy for developers to incorporate user data into their onboarding experiences.
Extensible boilerplate: Frigade SDKs provide beautiful, extensible boilerplate for critical flows, allowing developers to build onboarding experiences that are both functional and aesthetically pleasing.
Open source SDK: Frigade's open source SDK gives developers the flexibility to customize and extend the platform to meet their unique needs.
While there are other developer tools on the market that offer similar functionality to Frigade, Frigade's powerful targeting features, easy integration, extensible boilerplate, and open source SDK make it a compelling choice for growth engineering teams.
Conclusion
In conclusion, Frigade is a promising start-up that offers a practical and effective solution to the problem of product onboarding being hard. With their powerful API and open-source SDK, developers can build better native onboarding and product education faster, while saving time and effort. Frigade's founders, Eric Brownrout and Christian Mathiesen, have the skills and experience to lead the company towards success. If you're a growth engineering team looking to improve your product onboarding, Frigade is definitely worth considering.