Kiosk - WhatsApp Marketing for E-commerce
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WhatsApp Marketing Simplified: Inside Kiosk's Groundbreaking Platform

What is Kiosk?

Kiosk is an innovative start-up specializing in WhatsApp marketing for e-commerce, founded in 2023 and headquartered in Paris, France. With a dynamic team of five members, including notable figures like Nicolas Dessaigne as the Group Partner, Kiosk is carving a niche in the digital marketing landscape. The core mission of Kiosk is to help businesses engage with their customers on their preferred communication platform, WhatsApp. By blending AI agents and traditional marketing tools like campaigns and workflows, Kiosk enables personalized conversations at scale. Essentially, they are positioning themselves as the "MailChimp for WhatsApp," but with a conversational AI twist.

Who are the Active Founders?

Kiosk boasts two highly experienced and driven founders, Paul Lafforgue and Thomas Sohet.

Paul Lafforgue: Paul brings invaluable experience from his two years with the WhatsApp team before launching Kiosk. His professional background includes stints at Meta and McKinsey, and he is an alumnus of Ecole polytechnique and HEC Paris. Paul's passion lies in building great products with ambitious teams, and he balances his professional life with a love for kite surfing.

Thomas Sohet: Thomas is the former CTO of Yago.be and has over five years of experience in tech leadership. He is an expert in web product development and scaling startups. Thomas is passionate about leveraging technology to solve real-world problems with smart and ambitious people. Outside of work, he enjoys various sports adventures and expeditions.

What Problem Does Kiosk Address?

The founders of Kiosk, Paul and Thomas, connected at Hexa, the Startup Studio behind notable companies like Front and Aircall. They shared a vision of improving communication between people and businesses using WhatsApp and AI. While Thomas experienced communication challenges firsthand at Yago, where he was CTO, Paul recognized WhatsApp's untapped potential during his tenure there.

With over 2.5 billion monthly active users, WhatsApp is an unmatched channel for brands to cultivate authentic and interactive relationships with customers. It combines the rich content capabilities of email with the high open rates of SMS (>95%) in an interactive format. Additionally, with native payments and in-chat apps, WhatsApp is quickly evolving into a robust customer engagement channel. Kiosk aims to help brands offer an exceptional customer experience by pushing personalized and interactive content and providing 24/7 support in any language using AI.

How Does Kiosk Solve the Problem?

Kiosk stands out in the market by offering a simplified, all-in-one WhatsApp solution tailored for SMBs and mid-market companies. While most companies building on the WhatsApp Business API, like Twilio, Vonage, and GupShup, provide complex, omnichannel connectors, Kiosk focuses on delivering turnkey solutions to connect with customers at scale. Their vision includes:

  • Sending campaigns, building automations, and deploying AI assistants.
  • Tools to build and manage audiences, including entry points and opt-in/opt-out management.
  • Integrations with business tools like CRM, e-commerce platforms, and helpdesk systems.

By concentrating exclusively on WhatsApp, Kiosk enables companies to leverage all native features of the platform to create the best possible customer experience and drive business growth. The founders believe that while there are multiple billion-dollar companies built on email, SMS, and phone, WhatsApp-enabled companies will dominate the future.

What Are the Key Features of Kiosk?

Kiosk's platform is designed to empower businesses with several key features:

Automations: Kiosk allows users to build interactive WhatsApp automations, either from scratch or using templates. This enables businesses to streamline and enhance their customer engagement processes.

Campaigns: Businesses can send interactive WhatsApp campaigns to any audience, creating personalized and engaging communication that drives customer interaction and conversion.

Audience Management: Kiosk provides tools for managing audiences, including entry points and opt-in/opt-out management. This helps businesses build and maintain a healthy and engaged customer base.

Integrations: The platform integrates seamlessly with various business tools, such as CRM systems, e-commerce platforms, and helpdesk solutions. This ensures that businesses can manage their customer interactions and data efficiently and effectively.

Why is WhatsApp a Game Changer for Businesses?

WhatsApp's unique combination of rich content capabilities, high open rates, and interactive format makes it an unparalleled channel for customer engagement. Unlike traditional channels, WhatsApp allows businesses to cultivate authentic and interactive relationships with their customers. With native payments and in-chat apps, WhatsApp is evolving to become a comprehensive customer engagement platform. This makes it an essential tool for businesses looking to enhance their customer experience and drive growth.

How Can Businesses Benefit from Kiosk?

Kiosk offers numerous benefits to businesses looking to integrate WhatsApp into their customer engagement strategies:

Sales: Kiosk helps businesses leverage WhatsApp to drive sales by creating personalized and interactive campaigns that resonate with customers.

Support: The platform enables businesses to provide 24/7 support to their customers in any language using AI, ensuring that customer queries are addressed promptly and efficiently.

Marketing: Kiosk's tools allow businesses to create and send engaging marketing campaigns that drive customer interaction and conversion.

Customer Experience: By offering personalized and interactive content through WhatsApp, businesses can enhance their customer experience and build stronger relationships with their customers.

What is the Vision for Kiosk's Future?

Kiosk's vision is to become the leading WhatsApp marketing platform, enabling businesses to create the best customer experiences and drive growth. The founders believe that WhatsApp-enabled companies will dominate the future, and they are committed to helping businesses harness the power of WhatsApp to achieve their goals. With their innovative platform, Kiosk aims to become the first billion-dollar company built on top of WhatsApp.

How to Get Started with Kiosk?

For businesses looking to integrate WhatsApp into their customer engagement strategies, Kiosk offers a user-friendly and comprehensive solution. Businesses can reach out to Kiosk for assistance with integrating WhatsApp for sales, support, or marketing, and the team is ready to help with or without the use of Kiosk's platform.

Why Choose Kiosk?

Kiosk stands out from other solutions in the market due to its focus on simplicity, scalability, and personalization. By offering a turnkey solution tailored for SMBs and mid-market companies, Kiosk makes it easy for businesses to engage with their customers on WhatsApp at scale. With a strong team of experienced founders and a clear vision for the future, Kiosk is poised to revolutionize the way businesses interact with their customers on WhatsApp.

In summary, Kiosk is an innovative start-up that leverages AI and traditional marketing tools to help businesses engage with their customers on WhatsApp. With a focus on simplicity, scalability, and personalization, Kiosk offers a comprehensive solution for SMBs and mid-market companies looking to enhance their customer engagement strategies. With the unique combination of WhatsApp's rich content capabilities, high open rates, and interactive format, Kiosk is set to become a game-changer in the digital marketing landscape.