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Can Krave Mart Revolutionize Grocery Shopping in Pakistan?

In a world that's constantly evolving, where time is of the essence, and convenience is king, the way we shop for groceries is also changing. The emergence of online grocery delivery services has been a game-changer, and one startup is at the forefront of this revolution in Pakistan. Krave Mart, founded in 2021, is on a mission to redefine grocery shopping in Pakistan. With a team of 80 dedicated individuals, they are aiming to make a significant impact on the lives of busy Pakistanis, one delivery at a time. But can Krave Mart truly revolutionize grocery shopping in Pakistan? Let's delve into their story, vision, and the problem they aim to solve.

Who Are the Visionaries Behind Krave Mart?

Krave Mart's journey begins with its founders, a group of experienced professionals who have collectively spent decades in the e-commerce and retail industry. These visionaries are:

Kassim Shroff

With a track record of not one but two successful startups, Kassim Shroff brings a wealth of experience to the table. His previous venture,, was acquired by, showcasing his ability to build and scale businesses. With over 12 years of e-commerce experience at Daraz (an Alibaba Group company) in Pakistan, Kassim is no stranger to the intricacies of the industry.

Hammad Bawany

Hammad Bawany's journey in e-commerce spans over a decade. He started at, part of the Alibaba Group, and later founded his own e-commerce company. His diverse experience also includes roles as the head of product and operations at HumMart (an online grocery company), Foodpanda (a Delivery Hero company), and now, as a founder of Krave Mart.

Ch Haziq Ahmed

Describing himself as an "omni channel retail enthusiast building a Yellow Rocketship," Ch Haziq Ahmed brings a unique perspective to the team. His passion for innovation and retail augurs well for Krave Mart's quest to disrupt the market.

Mohammad Ahsan Kidwai

Mohammad Ahsan Kidwai is a seasoned professional with a background in General Management, eCommerce, Sales, and Shopper Marketing. He has worked with leading organizations such as Alibaba Group, Swvl, Unilever, and GlaxoSmithKline. With a master's degree in Innovation & Entrepreneurship from the University of Warwick and a bachelor's in Business Studies & Economics from the University of Manchester, Ahsan has the expertise to drive Krave Mart's growth.

The Krave Mart Vision: A Need for Speed

Krave Mart doesn't just want to be another player in the online grocery delivery game; they want to be pioneers in revolutionizing the way Pakistan shops for daily essentials. They have a clear vision, encapsulated in their core value: "Need for Speed." But what does this mean, and how do they plan to achieve it?

Need for Speed

Krave Mart understands that people's lives are busier than ever before. With limited time in a day, the prospect of going to a grocery store and spending hours shopping doesn't align with the modern lifestyle. People want things instantly, and this "I want it now" generation is the driving force behind Krave Mart's mission.

Constant Pursuit of Innovation

To cater to this demand for speed and convenience, Krave Mart is in a constant pursuit of innovation. They are committed to disrupting the traditional grocery shopping model, hustling to make the impossible happen. But what does this look like in practice?

The Problem: Traditional Grocery Shopping in Pakistan

To truly understand Krave Mart's mission and vision, it's essential to grasp the problem they're addressing. Traditional grocery shopping in Pakistan, much like in many other parts of the world, has its fair share of challenges.

Time Constraints

With the pace of life picking up speed, people find themselves with limited time to spare. The once-common practice of leisurely strolling through the aisles of a grocery store has become a luxury many can't afford.

The "I Want It Now" Generation

The younger generation, often dubbed the "I want it now" generation, has grown accustomed to instant gratification. Waiting in long lines at the supermarket checkout or spending precious minutes searching for products in-store doesn't align with their expectations.

The Solution: Krave Mart's Need-for-Speed Approach

Krave Mart has a simple yet powerful solution to these problems. They aim to provide a seamless shopping experience where customers can have their groceries and essential items delivered to their doorstep in a matter of minutes.

Extensive Product Range

Krave Mart offers a wide selection of products, with over 2500 items across 15+ categories. Whether you need fresh bakery goods, fruits, vegetables, or everyday groceries, they've got you covered.

Effortless Online Ordering

The convenience doesn't stop at product variety. Krave Mart has made the entire process hassle-free. Customers can place their orders online with ease, eliminating the need for time-consuming visits to physical stores. And for added convenience, they accept credit card payments.

Lightning-Fast Delivery

The pièce de résistance of Krave Mart's approach is their commitment to swift delivery. Your order isn't just delivered promptly; it arrives within minutes at your doorstep. This level of speed is a testament to their dedication to meeting the demands of the "I want it now" generation.

The Rappi of Pakistan: Krave Mart's Aspiration

In the world of startups, it's common to draw comparisons with successful counterparts in other parts of the globe. For Krave Mart, that counterpart is Rappi, a Latin American on-demand delivery platform. But what makes Krave Mart the "Rappi for Pakistan," and how does this aspiration shape their journey?

The Rappi Connection

Rappi has gained fame for its lightning-fast delivery of groceries, restaurant meals, and various other products across Latin America. Krave Mart seeks to replicate this success in Pakistan by providing a similar level of convenience and speed.

Online Grocery Shopping Reinvented

Much like Rappi, Krave Mart aims to redefine the way Pakistanis shop for groceries. They want to eliminate the need for traditional, time-consuming grocery shopping and replace it with a modern, efficient, and convenient online experience.

The Krave Mart Experience: How It Works

Understanding the Krave Mart experience is crucial to grasping their vision and potential impact. Let's walk through how it all works, step by step.

Step 1: Browse the Extensive Catalog

Customers start by browsing Krave Mart's extensive catalog. With over 2500 products spanning various categories, there's something for everyone.

Step 2: Place Your Order Online

Once you've made your selections, placing your order is a breeze. The online platform ensures a seamless and efficient ordering process. And with credit card payments accepted, there's no need for cash transactions.

Step 3: Lightning-Fast Delivery

The magic happens in this step. Krave Mart's promise is swift, and they deliver within minutes. Imagine the convenience of having your groceries and essentials at your doorstep almost as soon as you've placed the order.

The Krave Mart Advantage: What Sets Them Apart?

In a competitive market, differentiation is key to success. Krave Mart understands this and has several advantages that set them apart from the rest.

Speed of Delivery

Krave Mart's commitment to speed is unparalleled. They understand that time is precious, and they aim to save as much of it as possible for their customers.

Extensive Product Range

Variety is the spice of life, and Krave Mart has it in abundance. With thousands of products across multiple categories, customers have choices galore.

Online Convenience

The convenience of online shopping is a significant draw, especially in today's fast-paced world. Krave Mart brings this convenience to the forefront, making the entire process effortless.

Dedicated Team

Behind every successful startup is a dedicated team. With 80 individuals working passionately towards their mission, Krave Mart has the talent and drive to achieve their goals.

Krave Mart's Growth Trajectory: What Lies Ahead?

The journey of a startup is a dynamic one, marked by growth, challenges, and opportunities. For Krave Mart, the future holds immense potential, but what does their growth trajectory look like?

Scaling Operations

As they gain momentum, Krave Mart is likely to expand its operations beyond Karachi, their current location. The need for speed knows no boundaries, and they aim to cater to a more extensive customer base.

Innovation and Technology

Continual innovation and staying abreast of technological advancements will be critical to Krave Mart's success. They must evolve to meet changing customer expectations and market dynamics.

Competition and Market Share

In a competitive industry, Krave Mart will face competition from both existing players and potential newcomers. Maintaining and expanding their market share will be a significant challenge.

The Final Verdict: Can Krave Mart Truly Revolutionize Grocery Shopping in Pakistan?

Krave Mart's journey is undeniably promising. Their vision for revolutionizing grocery shopping in Pakistan by focusing on speed, convenience, and an extensive product range aligns with the demands of the modern consumer. With a dedicated team and a commitment to innovation, they have the potential to make a significant impact on the e-commerce landscape in Pakistan.

However, the path to success is not without its challenges. Competition is fierce, and sustaining rapid growth while maintaining the highest level of service will require continuous effort and innovation. Krave Mart's success will ultimately hinge on their ability to deliver on their promise of speed and convenience.

As they continue to disrupt and innovate, one thing is clear: Krave Mart is a startup to watch in the evolving landscape of online grocery shopping in Pakistan. Whether they can truly revolutionize the industry remains to be seen, but their journey is undoubtedly one worth following. The "Need for Speed" may just be the driving force that propels Krave Mart to new heights in the world of e-commerce.