The Ultimate Solution for Ecommerce Sales Tax: Numeral
Are you an ecommerce seller struggling to keep up with the ever-changing sales tax landscape? Do you find yourself spending countless hours trying to navigate complex tax rules and regulations? If so, you're not alone. The ecommerce sales tax landscape is complex and confusing, with each state and local jurisdiction having its own set of rules and rates. But don't worry, Numeral is here to help. In this article, we'll take a closer look at Numeral, a startup that handles all aspects of sales tax from registration to remittance for ecommerce stores.
What is Numeral and What Problem Does it Solve?
Numeral is a startup founded in 2022 by Kevin Liu, Jake Moffatt, and Sam Ross, based in San Francisco. It handles all aspects of sales tax from registration to remittance for ecommerce stores. The idea for Numeral came about after the Supreme Court ruled in 2018 that states can require out-of-state merchants to charge sales tax. This ruling means that ecommerce stores are now required to register with up to 47 state agencies and potentially submit 47 monthly filings. Additionally, there are over 13,000 local jurisdictions, each with its own complex set of rules and rates. The current solutions are confusing, self-serve products that offer little to no service.
Numeral's solution is to automate the entire process for ecommerce sellers. Just connect your Shopify, Amazon, or other store and they handle the rest. Numeral can register companies in all 47 sales tax charging states, monitor for sales tax rate changes, and automatically adjust your tax settings. Lastly, they submit tax returns and payments on your behalf. This white-glove service allows ecommerce sellers to get back to working on growing their business.
Who are the Founders of Numeral?
Numeral was founded by Kevin Liu, Jake Moffatt, and Sam Ross. Kevin is a licensed CPA in the state of California who previously worked in big 4 accounting at KPMG. Since leaving KPMG, Kevin has built numerous ecommerce businesses, ranging from 7 figure dropship accounts to 8 figure Shopify brands. Sam founded an ecommerce studio that generated over $50M in revenue over the last 4 years. He previously worked in growth and product roles at Airbnb and Teespring. Jake is a self-taught software engineer who learned to code at 12 and spent the last 12 years at early stage startups in San Francisco. He is passionate about scaling software and teams in a healthy, sustainable way.
Why Choose Numeral?
Numeral stands out from the competition due to its founders' expertise and experience. Kevin Liu is a licensed CPA, giving him a deep understanding of the complexities of sales tax. Sam Ross has experience running a successful ecommerce studio and working in growth and product roles at Airbnb and Teespring. Jake Moffatt is a seasoned software engineer who is passionate about building software and teams in a healthy, sustainable way.
In addition to their expertise and experience, Numeral offers a white-glove service that takes care of all aspects of sales tax for ecommerce sellers. This service allows sellers to focus on growing their business instead of navigating complex tax rules and regulations. Numeral's automation and monitoring of sales tax rates ensures that sellers are always in compliance with the latest rules and regulations, which can save sellers time and money.
How Does Numeral Work?
Numeral simplifies the sales tax process for e-commerce sellers. Their three-step process is designed to take care of everything, from registration to filing.
Registration:
The first step is to register with Numeral, which can register businesses in all 47 states that require sales tax registration. Once registered, they can manage the entire sales tax process for you.
Monitoring:
Next, Numeral monitors for changes in sales tax rates and regulations. They automatically adjust your tax settings to ensure compliance with all state and local tax laws.
Filing:
Finally, Numeral submits tax returns and payments on your behalf, streamlining the entire sales tax process.
Why Choose Numeral?
Numeral is the ideal solution for e-commerce sellers who want to simplify the sales tax process. They have a team of experts who are familiar with the latest sales tax laws, regulations, and compliance requirements. They use this expertise to provide a white-glove service that ensures sellers can focus on their core business while Numeral takes care of sales tax.
In addition, Numeral's founders have extensive experience in e-commerce and accounting, making them well-equipped to handle the complexities of sales tax. Kevin Liu is a licensed CPA with experience in Big 4 accounting, while Sam Ross founded an e-commerce studio that generated over $50M in revenue over the last 4 years.
Jake Moffatt, Numeral's third co-founder, brings his expertise in software engineering to the table. With his experience in early-stage startups and building teams, he ensures that Numeral's software is reliable, scalable, and built to last.
Overall, Numeral provides a comprehensive solution that automates the entire sales tax process, from registration to filing. They take care of all the complex and time-consuming tasks, so e-commerce sellers can focus on what they do best - growing their business.
Benefits of Using Numeral
There are several benefits to using Numeral for your e-commerce sales tax needs:
Saves time and effort:
Managing sales tax can be a tedious and time-consuming task, especially for e-commerce sellers who are already juggling multiple responsibilities. With Numeral, you can automate the entire sales tax process and save valuable time and effort.
Reduces risk:
Sales tax compliance is complex and failure to comply can result in hefty fines and penalties. Numeral's team of experts ensures that you stay compliant with all sales tax laws, regulations, and requirements, reducing your risk of non-compliance.
Provides peace of mind:
Numeral's white-glove service provides peace of mind, knowing that your sales tax is being handled by a team of experts. You can rest assured that all your sales tax needs are being taken care of, allowing you to focus on growing your business.
Increases profitability:
By automating the sales tax process, Numeral can help you increase your profitability by reducing the time and resources you spend on sales tax management. This can lead to increased efficiency, reduced costs, and higher revenue.
Customer Stories
Numeral has already made a significant impact on the eCommerce world, helping brands streamline their sales tax operations. Companies like Bro Glo, BoomBoom Naturals, Rejuvia, Luma Nutrition, and Doe Lashes have all leveraged Numeral's automated solutions to simplify their sales tax compliance, freeing up valuable time to focus on business growth. Through their comprehensive, white-glove approach, Numeral has helped these brands navigate complex tax landscapes and avoid costly errors. These real-life success stories demonstrate the transformative potential of Numeral for businesses of all sizes.
Bro Glo Success Story
One such success story is Bro Glo, a rapidly growing self-tanning brand for men. Co-founder Tom Phillips struggled with sales tax compliance as his business took off, especially after surpassing the nexus threshold in over 20 states. Tom found that traditional solutions lacked the streamlined technology he needed. After discovering Numeral, Tom and his team quickly onboarded and benefited from a white-glove approach that included seamless integration with Shopify, automated filings, and expert customer support. Today, Bro Glo no longer worries about sales tax compliance, allowing them to focus on scaling their unique product offerings.
BoomBoom Naturals Success Story
BoomBoom Naturals, a health and wellness brand known for its innovative nasal sticks, also turned to Numeral for relief from sales tax headaches. Founder John Pinto faced a significant challenge as BoomBoom expanded into multiple states, hitting nexus thresholds without a clear compliance strategy. Previous solutions like Avalara and TaxJar failed to deliver the support and transparency John needed. Numeral stepped in with full-service compliance management, automating state registrations and filing processes. Thanks to Numeral, BoomBoom has significantly reduced its compliance workload, allowing John to focus on driving growth and expanding into retail.
Rejuvia Success Story
For Rejuvia, a direct-to-consumer supplement brand, exponential growth came with the burden of manual sales tax management. Co-founder RC Williams initially handled sales tax filings himself, which consumed 6-8 hours each month. After states flagged their non-compliance, RC realized it was time to automate. Numeral provided a comprehensive solution, reducing RC’s compliance efforts to just five minutes a month. This shift allowed Rejuvia to continue its triple-digit growth without being weighed down by sales tax complexities.
Luma Nutrition Success Story
Another brand that benefited from Numeral's automation is Luma Nutrition. Founder Jake Langley initially relied on TaxJar and Avalara for sales tax management, but both platforms fell short in terms of communication and pricing transparency. After switching to Numeral, Luma's compliance process became entirely automated, saving Jake over ten hours a month. Now, with Numeral managing everything from state registrations to monthly filings, Jake and his team are free to focus on product development and customer engagement, driving Luma's growth toward a projected $5M in revenue for 2023.
Doe Lashes Success Story
Doe Lashes, an innovative beauty brand, faced similar challenges when expanding nationwide. Founder Jason Wong realized that managing sales tax in multiple states was more than he could handle alone, especially as the company hit nexus thresholds. After a disappointing experience with TaxJar, Jason turned to Numeral, attracted by their white-glove service and full-service compliance management. Numeral’s solution allowed Doe Lashes to automate tax filings and payments across jurisdictions, drastically reducing the time spent on sales tax from several hours to mere minutes each month. This newfound efficiency helped fuel the brand’s rapid expansion.
By showcasing how Numeral has transformed the sales tax processes for various eCommerce brands, these customer success stories reinforce the platform’s value as a reliable, scalable solution for businesses navigating the complexities of sales tax compliance.
Explorer Success Story
Explorer Cold Brew found itself facing a similar challenge as it expanded into retail during the pandemic. Cason Crane, the founder, struggled with managing multi-state sales tax compliance while scaling his coffee brand, designed for caffeine-conscious consumers. After failed attempts with Avalara and TaxJar, Cason discovered Numeral through an investor introduction. The onboarding process was seamless, and Numeral took over managing all of Explorer's tax obligations across multiple states. Since switching to Numeral, Explorer has saved over 20 hours per month, allowing Cason to focus on growing his business without the stress of navigating complex tax regulations.
These customer stories—whether from Bro Glo, BoomBoom Naturals, Rejuvia, Luma Nutrition, Doe Lashes, or Explorer—demonstrate how Numeral’s tailored, white-glove service simplifies sales tax management for fast-growing businesses. By automating multi-state compliance, Numeral empowers these brands to concentrate on what matters most: driving growth and delivering exceptional products to their customers.
The Woobles Success Story
Another brand that reaped the benefits of Numeral's comprehensive tax management solution is The Woobles, a company dedicated to teaching crochet skills through fun and accessible kits. Co-founder Adrian Zhang quickly found that managing sales tax compliance across various states became a tedious and time-consuming task, especially as the company expanded nationwide. Initially relying on manual processes and spreadsheets, Adrian faced mounting sales tax filings and errors. After testing Avalara and finding it insufficient for their needs, The Woobles turned to Numeral. With its hands-on support, automated filings, and proactive problem-solving, Numeral lifted the burden off Adrian's shoulders, saving him hours each month and allowing him to focus on growing the business. Adrian now has peace of mind, knowing that Numeral handles everything from registration to filing.
Amberjack Success Story
For Amberjack, a men's dress shoe brand, sales tax compliance had become a bottleneck in their growth. Founder Jonathan Peters initially turned to Avalara, but soon encountered issues with inaccuracies in remittances and a lack of support. This only added more stress, as Jonathan had to manually correct errors and manage filings himself, costing him valuable time. After switching to Numeral, Amberjack experienced a dramatic shift. Numeral's white-glove service, proactive communication, and full responsibility for accurate and timely filings saved Jonathan over 20 hours per month. Now, Amberjack’s sales tax process is fully automated, allowing the team to focus entirely on growing the brand and expanding their product line without the constant worry of compliance issues.
Fresh Sends Success Story
Fresh Sends, a company specializing in delivering beautifully curated flowers, also found relief through Numeral. Co-founders Jesse and Ty Hiss faced increasing complexities as their business expanded during the pandemic. Initially using TaxJar, Jesse found himself spending over 40 hours a month managing sales tax manually, often facing confusion and inconsistency between the platform and Shopify. After switching to Numeral, the couple experienced seamless automation, from state registration to timely remittances, and saved countless hours previously spent on compliance. With Numeral handling everything, Jesse no longer worries about late fees or filing errors, allowing Fresh Sends to continue its rapid growth.
immi Success Story
The founders of immi, Kevin Chanthasiriphan and Kevin Lee, faced significant challenges managing sales tax compliance as their low-carb instant ramen brand expanded rapidly across retail outlets like Whole Foods and Sprouts. After encountering issues with TaxJar, including late filings and incorrect remittances, they switched to Numeral. Numeral provided a fully customized, white-glove solution that handled state registrations, filings, and even virtual mail management, saving the team dozens of hours each month. With Numeral, immi achieved perfect compliance, reducing their pending filings from 32 to zero and eliminating penalties. The founders now have the confidence to focus on scaling their brand without the complexities of sales tax slowing them down.
Amberjack Success Story
Amberjack, a modern dress shoe brand, faced similar struggles with managing sales tax compliance in multiple states. Founder Jonathan Peters initially relied on Avalara but encountered ongoing inaccuracies in remittances and a lack of support, which created additional work rather than streamlining the process. After switching to Numeral, Jonathan found the relief he was looking for. Numeral’s proactive customer service, automated filings, and full ownership of the sales tax process allowed Amberjack to save over 20 hours per month previously spent on compliance tasks. With Numeral, Jonathan can now focus on expanding Amberjack’s footprint without worrying about the complexities of tax compliance.
Fresh Sends Success Story
Fresh Sends, a flower delivery service, also turned to Numeral to overcome the challenges of sales tax compliance. Co-founders Jesse and Ty Hiss struggled with TaxJar's inconsistency and lack of support, spending upwards of 40 hours a month on manual compliance tasks. Since switching to Numeral, Fresh Sends has experienced a dramatic reduction in time spent on sales tax management, with the automation of state registrations, remittances, and filings. The seamless integration has allowed the founders to focus on scaling their business while enjoying peace of mind knowing their tax compliance is handled accurately and on time.
These success stories underscore Numeral's ability to transform the sales tax compliance landscape for eCommerce businesses, freeing up time and resources for growth while ensuring peace of mind.
Conclusion
Numeral has proven to be a game-changer for eCommerce businesses facing the overwhelming complexities of sales tax compliance. From Bro Glo to immi, these success stories illustrate how Numeral’s white-glove service, automation, and expert support provide businesses with the time and confidence to focus on what truly matters—growth and innovation. By handling everything from state registrations to filing and remittances, Numeral eliminates the risk of errors, late fees, and the stress of navigating ever-changing tax regulations.
For founders like Cason Crane of Explorer, Adrian Zhang of The Woobles, and Jonathan Peters of Amberjack, Numeral's full-service approach has not only saved them countless hours but also ensured they stay compliant across all jurisdictions, unlocking new growth opportunities. By automating one of the most tedious aspects of running an eCommerce business, Numeral empowers brands to scale confidently, knowing that their sales tax compliance is fully under control.
Whether you're just starting or rapidly expanding, Numeral is the trusted partner that will take the tax burden off your plate, allowing you to focus on driving your business forward. Discover how Numeral can transform your business today, just as it has for so many others.