order.link - Respond to order requests in minutes

Streamlining Sales with order.link: Responding to Order Requests in Minutes

In today's fast-paced business environment, efficient communication and streamlined processes are crucial for sales teams. However, the flood of emails can often distract sales professionals from valuable face-to-face customer interactions. This is where order.link, the AI assistant for inside sales, steps in. Founded in 2022 by Stefan Reuther and Lucas Spreiter, order.link aims to revolutionize the way inside sales teams respond to order requests. By automating data extraction and synchronization with connected systems like ERP or CRM, order.link enables manufacturers to respond faster, process emails more efficiently, and allocate more time to customer interactions and revenue-generating activities.

Meet the Founders

Stefan Reuther - Co-founder of order.link and AI Enthusiast

Stefan Reuther, one of the co-founders of order.link, has a strong background in software engineering. After graduating from high school, Stefan ventured into the world of software development, gaining practical experience and honing his skills. Later, he pursued his passion for Artificial Intelligence, studying at the University of Amsterdam. During his studies, Stefan co-founded Unetiq, an agency specializing in AI solutions. This experience laid the foundation for his journey with order.link, where he applies his expertise to empower inside sales teams.

Lucas Spreiter - Co-founder of order.link and Sustainability Advocate

Lucas Spreiter, the other co-founder of order.link, brings a unique blend of mechatronics, computer science, and a passion for sustainability to the table. He completed his studies at the Technical University of Munich, where he gained in-depth knowledge of mechatronics and computer science. Lucas also founded Unetiq, further expanding his expertise in AI solutions. In addition, he actively contributes to the German AI Association, where he leads the Sustainability Group, focusing on mitigating the environmental impact of AI technology. Lucas's commitment to sustainability drives the development of order.link as an eco-friendly solution.

Order.link - Respond to Order Requests in Minutes

As the world becomes increasingly digital, email communication has become the lifeblood of manufacturers, contributing significantly to their revenue generation. However, the sheer volume of incoming emails can overwhelm inside sales teams, leading to long response times and reduced customer satisfaction. Recognizing this challenge, order.link developed an innovative solution to help manufacturers respond faster to incoming emails.

Generating Quotes, Orders, and Email Responses with order.link

Order.link leverages artificial intelligence to automate and streamline the email response process. By extracting relevant data from order requests and synchronizing it with ERP and CRM systems, order.link enables inside sales teams to process emails 10 times faster and with 80% fewer errors. This revolutionary solution eliminates the need for manual data entry, freeing up valuable time for sales professionals to engage in face-to-face customer interactions.

The Problem: Overwhelmed by Email

Manufacturers often find themselves inundated with a deluge of emails, impeding their ability to focus on core sales activities. With two-thirds of their revenue generated from inbound emails, it's not uncommon for companies to receive over 100,000 emails per month. This creates a significant workload for inside sales staff, resulting in long response times and customer frustration. In fact, sales employees spend at least 30% of their time answering emails and performing repetitive copy-pasting tasks, leaving them with limited time for crucial customer interactions and revenue generation.

Order.link: Your AI-driven Sales Assistant

Order.link presents a comprehensive solution to the challenges faced by inside sales teams. By leveraging cutting-edge artificial intelligence technologies, order.link streamlines key tasks and enhances communication efficiency. Let's take a closer look at the features and benefits of order.link:

Faster Communication: Prompt Responses to Order Requests
Order.link acts as an AI-driven assistant, automatically responding to appropriate emails such as price and delivery time requests. This rapid communication ensures that customers receive timely and accurate information, leading to improved satisfaction and increased sales opportunities.

Automated Quote & Order Generation
Integrating seamlessly with existing CRM and ERP systems, order.link automates the generation of quotes and orders. By eliminating manual data entry, sales professionals can save valuable time and allocate their efforts to more strategic activities. This automation significantly reduces the likelihood of errors and enhances the overall efficiency of the sales process.

Product Matching: Precision in Meeting Buyer Requirements
Order.link goes beyond basic automation by effectively identifying buyer requirements and matching them with suitable products. By leveraging AI algorithms, order.link ensures that customers receive personalized and tailored recommendations, fostering customer loyalty and driving sales growth.

Beyond Chatbots: order.link's Unique Advantages

While order.link shares some similarities with chatbots, it stands out due to two key differentiators:

Integration with Communication Channels
Unlike traditional chatbots, order.link seamlessly integrates with popular communication channels such as email and MS Teams. This means that no customer-facing communication changes are required when implementing order.link. Sales teams can continue utilizing their preferred communication channels while reaping the benefits of enhanced efficiency and automation.

Open System Integration
Order.link takes a flexible approach by integrating with your existing CRM and ERP systems. This compatibility enables automated verification of incoming requests and provides quick access to relevant information, including pricing details and delivery schedules. With order.link, there's no need for a complete overhaul of your current systems, ensuring a smooth transition and minimal disruption.

A Journey of Learning and Innovation

The path to order.link's inception was paved with perseverance, learning, and innovation. Stefan Reuther and Lucas Spreiter embarked on their entrepreneurial journey five years ago, establishing an AI enterprise application agency. With the goal of eventually developing a SaaS product, the duo explored various product ideas, encountering both successes and failures along the way.

After seven unsuccessful product endeavors, including an installation planner for architects and a visual search engine for furniture, Stefan and Lucas recognized the pressing demand for a solution that would revolutionize how inside sales teams handle order requests. This realization led to the birth of order.link, driven by the desire to make work meaningful for everyone by optimizing customer interactions and freeing up valuable time for sales professionals.


In the ever-evolving world of sales, order.link has emerged as a game-changer. By automating data entry and email responses, order.link enables inside sales teams to respond to order requests in minutes. With its AI-driven capabilities, order.link streamlines communication, automates quote and order generation, and ensures precise product matching. Moreover, order.link differentiates itself by seamlessly integrating with existing communication channels and systems, allowing for a smooth implementation process.

As Stefan and Lucas continue their mission to enhance customer interactions and drive sales efficiency, order.link paves the way for a future where inside sales teams can thrive, and valuable face-to-face customer interactions become the focus once again. With order.link, sales professionals can bid farewell to the overwhelming flood of emails and say hello to a streamlined, efficient, and customer-centric approach to inside sales.