Pure - Bloomberg Terminal for certified rare coins (Numismatics)
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Unveiling Pure: Your Gateway to the World of Rare Coins & Precious Metals

Are you intrigued by the allure of rare coins and precious metals, but find the world of numismatics shrouded in mystery and complexity? Are you seeking transparency, real-time data, and a thriving community of collectors to share your passion with? Look no further than Pure, the groundbreaking startup that is revolutionizing the rare coins and precious metals marketplace. In this article, we delve into the world of Pure, exploring its origins, founders, mission, and the innovative solutions it offers to the age-old problems plaguing the numismatic industry.

Who Are the Visionaries Behind Pure?

Trey Benedict: A Numismatic Virtuoso

Trey Benedict, the CEO and co-founder of Pure, brings a wealth of numismatic experience to the table. With a background that includes stints at Heritage Auctions and the Smithsonian, Trey is no stranger to the world of rare coins. His passion for collecting extends beyond numismatics, as he proudly identifies himself as a sneakerhead and self-proclaimed "minesweeper nerd." Trey's unique blend of expertise and enthusiasm is a driving force behind Pure's mission.

David Gordillo: The Tech Maverick

Meet David Gordillo, the CTO and co-founder of Pure, whose journey took a different path as a full-stack engineer and security specialist. David's entrepreneurial spirit led him to drop out and pursue the dream of building Pure. He's not just a tech guru; he's also a sneaker automation developer and collector. David's innovative mindset is reshaping the numismatic landscape, one line of code at a time.

Pure's Genesis: A Bloomberg Terminal for Certified Rare Coins

What Is Pure, Exactly?

Pure is more than just a marketplace; it's a transformational force in the numismatic world. Often dubbed the "Bloomberg Terminal for certified rare coins," Pure is on a mission to provide real-time pricing data and analytics to numismatists worldwide. But what sets it apart from traditional marketplaces? Let's find out.

Pioneering Transparency in the Market

Pure is the pioneer in bringing transparency to the $11 billion Rare Coins Sector and the $55 billion Precious Metals sector. Its primary goal is to simplify the process of buying and selling authenticated rare coins and precious metals, including Gold, Silver, Platinum, Palladium, and Rhodium. How does Pure achieve this? By harnessing the power of data.

The Power of Data Analytics

Pure's strength lies in its comprehensive database, which includes auction records, historical prices, and premium values. With this vast repository of information, Pure can provide accurate price estimates, going beyond the numbers to analyze the condition and eye appeal of rare coins. In essence, it offers invaluable collector insights.

A Thriving Community of Collectors

Pure isn't just a marketplace; it's a vibrant community of over 1,000 members who actively contribute to the platform. These passionate collectors scan, analyze, and list their items, creating a dynamic ecosystem where numismatic knowledge is freely shared.

The Birth of the Aggregate Index

One of Pure's groundbreaking achievements is the creation of the first aggregate index for the $11 billion Numismatics industry. This index provides real-time pricing and population data for all certified rare coins. Certified Coins, which typically range from $1,000 to $20 million in value, are authenticated and graded by services such as PCGS, NGC, and CAC. Pure's index tackles the industry's current woes head-on.

The Current Quagmire: Challenges in Numismatics

Asymmetric Information: The Pricing Predicament

In the world of numismatics, participants often grapple with asymmetric information concerning pricing, population data, and provenance of certified rare coins. This lack of transparency can lead to missed opportunities and overpaying for coins.

Fragmented Databases: A Sea of Chaos

Another issue plaguing the numismatic industry is fragmented databases. These databases suffer from misaligned and outdated descriptions, navigation difficulties, and data entry errors, making it challenging for collectors and dealers to find accurate information.

The Steep Learning Curve

Numismatics is not for the faint of heart. The steep learning curve can be intimidating, deterring newcomers from the hobby. Novice collectors often end up purchasing overpriced or counterfeit certified rare coins due to their limited knowledge.

Pure's Solution: A Paradigm Shift in Numismatics

Building the Ultimate Index

Pure has tackled these industry-wide problems head-on. With over 7 million historical auction records across 72,000 different types of rare coin varieties, Pure has created the ultimate index for numismatics enthusiasts. Now, collectors and investors can simply scan, tap, or enter the certificate number associated with a certified coin to access all pricing and population data.

Real-Time Tracking and Analysis

In addition to historical data, Pure offers real-time tracking and analysis of coin inventories. This feature is a game-changer for collectors, dealers, and auction houses, empowering them with the information they need to make informed decisions.

The Magic of Computer Vision

But Pure doesn't stop at historical data; it dives deeper with the help of computer vision. By identifying valuable collector traits such as toning, mint luster, and eye appeal, Pure adds an extra layer of insight, helping collectors make even more informed choices.

The Heart of Pure: Passionate Collectors

Collectors Turned Entrepreneurs

Trey Benedict and David Gordillo, the brains behind Pure, are collectors at heart. They share a deep passion for various collectibles, including sneakers, cards, comics, and coins. Having witnessed the transformation of other collectibles markets through platforms like StockX, Goat, and ALT & Whatnot, they recognized the potential for rare coins. But first, they needed to bring the infrastructure of numismatics into the digital age.

Conclusion: Pure, Your Passport to a New Numismatic World

Are you ready to embark on a journey into the world of rare coins and precious metals like never before? Pure, with its cutting-edge technology, vast database, and passionate community, is your passport to a new numismatic world. Say goodbye to the days of asymmetric information and fragmented databases, and say hello to transparency, real-time data, and valuable collector insights.

In the hands of founders Trey Benedict and David Gordillo, Pure is not just a startup; it's a revolution. Whether you're an experienced collector or a curious newcomer, Pure invites you to join its thriving community and explore the fascinating world of rare coins and precious metals. Welcome to Pure, where numismatics meets innovation!