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Thorntale: The Startup Transforming Data Communication for Teams

Thorntale is an innovative startup launched in 2024, designed to revolutionize how data, product, and engineering teams create and present their data. Headquartered in the vibrant tech hub of San Francisco, Thorntale is backed by Group Partner Michael Seibel, known for his successful involvement with other groundbreaking startups. The company’s mission is to fill a crucial gap in the market by replacing traditional, static presentation tools with dynamic, interactive ones. Unlike conventional slideshow software that often relies on screenshots and static charts, Thorntale integrates live data directly into presentations. This ensures that charts are not only visually appealing but also interactive and always up-to-date, making data storytelling more accurate and engaging.

Who are the Founders of Thorntale?

Thorntale’s founding team comprises three accomplished professionals: Dori Wilson, Ellen Hui, and John Stimac. Each founder brings a wealth of experience and a unique skill set to the startup, creating a formidable team poised to disrupt the presentation software industry.

Dori Wilson is Thorntale’s CEO, a product-focused data scientist with extensive experience in data analysis and presentation. Her career spans notable roles at the San Francisco Federal Reserve, Uber, CircleCi, Mux, and Pave. At Mux and Pave, she was instrumental in building out their product analytics functions. Dori’s deep understanding of both large institutions and smaller companies positions her well to lead Thorntale. Her passion lies in helping others tell compelling stories and make informed decisions using data.

Ellen Hui is the mastermind behind Thorntale’s backend and infrastructure. Her background includes working with big data at Microsoft, serving as a Site Reliability Engineer (SRE) at Cruise, and handling distributed systems and real-time video at Mux. Ellen’s expertise in managing complex data systems and infrastructure is crucial to ensuring that Thorntale’s software remains robust and scalable.

John Stimac completes the trio as a frontend, backend, and data engineer. He previously worked on big data projects at Yelp and built an entire data platform at Clockwise. John’s comprehensive knowledge of both frontend and backend development ensures that Thorntale’s user interface is intuitive and that its backend can handle the demands of live data integration.

What Problem Does Thorntale Address?

In today’s data-driven business environment, companies invest heavily in data teams and sophisticated analytical tools. However, a significant challenge remains: effectively communicating these data insights to drive decision-making. Traditional presentation tools such as PowerPoint and Google Slides are not equipped to handle live data integration. As a result, users often resort to taking screenshots of charts and manually copying tables into their presentations. This process is not only time-consuming but also prone to errors, leading to outdated or inaccurate data being presented.

Thorntale addresses this critical problem by providing a presentation software solution that integrates seamlessly with existing data stacks. This integration ensures that the data in the presentations is always current, accurate, and interactive. By eliminating the need for manual updates, Thorntale helps prevent the common pitfalls of miscommunication and data inaccuracies, thereby enhancing the reliability and credibility of the presented information.

How Does Thorntale Provide a Solution?

Thorntale’s core solution lies in its ability to connect live data directly to presentations. This innovative approach ensures that the data is always up-to-date, eliminating the need for manual updates and reducing the risk of presenting outdated information. Thorntale offers a range of professionally curated templates tailored specifically for product, data, and engineering teams. These templates not only save users time but also help in creating cohesive and persuasive narratives.

The software allows users to create charts within the application that match the presentation’s theme, enabling them to focus on storytelling rather than formatting. This functionality empowers users to communicate their data-driven insights more effectively, leading to better business decisions. By integrating live data and providing customizable templates, Thorntale transforms the traditional presentation process into an interactive, dynamic experience that enhances audience engagement and understanding.

What Makes Thorntale Different from Other Presentation Tools?

Thorntale sets itself apart from conventional presentation tools through its dynamic, interactive approach to data visualization. Traditional tools like PowerPoint and Google Slides offer static content that requires frequent manual updates. In contrast, Thorntale’s ability to connect live to any data source ensures that the information is always current and accurate. This feature alone significantly reduces the workload for users who no longer need to constantly update their presentations with the latest data.

Additionally, Thorntale’s templates are specifically designed for technical teams, catering to the unique needs of product, data, and engineering professionals. These templates help maintain consistency across presentations and ensure that the visuals are not only aesthetically pleasing but also functional and informative.

Another key differentiator is Thorntale’s focus on data storytelling. The software is built with the understanding that presenting data is not just about displaying numbers and charts but about telling a compelling story that can persuade and inform decision-makers. This emphasis on narrative, combined with interactive charts and live data integration, makes Thorntale a powerful tool for any organization looking to enhance its data presentations.

How Can Thorntale Benefit Your Team?

Thorntale offers numerous benefits for teams that rely heavily on data to make decisions. One of the most significant advantages is the time saved by eliminating the need for manual updates. By connecting directly to live data sources, Thorntale ensures that the information in presentations is always accurate and up-to-date, allowing teams to focus on analysis and decision-making rather than data entry and formatting.

The professionally curated templates provided by Thorntale help maintain a consistent and professional look across all presentations. This can be particularly useful for smaller companies or teams without dedicated design resources. The templates are designed to be user-friendly, enabling users to create high-quality presentations quickly and efficiently.

Thorntale’s interactive charts and live data integration also enhance the engagement and understanding of the audience. Instead of static images, viewers can interact with the data, exploring different aspects and gaining deeper insights. This interactivity makes presentations more engaging and effective, helping teams communicate their findings more clearly and persuasively.

What is the Future of Thorntale?

As Thorntale continues to grow and evolve, the focus will be on enhancing its core functionalities and expanding its user base. The founders are committed to continuously improving the software based on user feedback, ensuring that it meets the evolving needs of product, data, and engineering teams. This iterative approach to development will help Thorntale stay ahead of the competition and remain relevant in a rapidly changing market.

The potential for Thorntale is vast, with numerous opportunities for further development. Future enhancements could include integrating with additional data sources, adding more customization options, and expanding the range of available templates. These improvements will help Thorntale cater to a broader audience and address more specific needs within different industries.

Additionally, Thorntale could explore partnerships with other software providers to create a more integrated ecosystem. By collaborating with other tools and platforms, Thorntale can offer even greater value to its users, providing a comprehensive solution for all their data presentation needs.

Why Should You Try Thorntale?

If you are part of a team that deals with data, Thorntale is a tool worth exploring. The software not only makes it easier to create presentations but also ensures that your data is always accurate and up-to-date. This reliability is crucial for making informed decisions and communicating insights effectively.

Thorntale’s focus on data storytelling can help you make more compelling arguments and drive better business outcomes. The interactive charts and live data integration enhance the engagement and understanding of your audience, making your presentations more impactful.

You can try the beta version of Thorntale to experience its benefits firsthand. This early access allows you to provide valuable feedback to the team, helping shape the future development of the software. By participating in the beta, you can contribute to the creation of a tool that could revolutionize how data is presented in your organization.


Thorntale is poised to make a significant impact on how data is communicated within organizations. By offering a solution that integrates live data with interactive and visually appealing presentations, Thorntale addresses a critical gap in the market. The experienced founding team, combined with a clear vision and a focus on solving real-world problems, positions Thorntale as a startup to watch in the coming years.

Whether you are a product manager, data scientist, or engineer, Thorntale has the potential to transform how you tell stories with your data. Its innovative approach to presentation software not only enhances the visual appeal of your decks but also ensures that the data is always current and accurate. As Thorntale continues to evolve and expand, it promises to remain at the forefront of data presentation technology, helping teams communicate their insights more effectively and make better decisions.