Trayd - A construction payroll platform designed for same-day pay

Trayd: Transforming Construction Payroll for a Better Financial Future

The construction industry is booming, and demand for work is at an all-time high, especially in cities like New York. However, this surge in demand has put immense pressure on commercial real estate subcontractors, who are struggling to manage their workforce and payroll efficiently. With only a small percentage of them using digital tools to streamline their back office operations, the industry faces challenges of work stoppages and high attrition rates, leading to significant revenue loss. Moreover, the pandemic's impact has further exacerbated the situation, as some skilled workers seek more control over their cash flow and explore gig economy opportunities.

Trayd, a revolutionary B2B payroll platform founded in 2022 by Anna Berger and Cara Kessler, aims to address these pressing challenges by digitizing construction payroll and providing earned wage access to workers. This article explores Trayd's mission, features, and its potential to revolutionize the construction payroll landscape.

Meet the Visionaries Behind Trayd

Trayd, the trailblazing construction payroll platform, owes its success to the visionary minds behind it - Anna Berger and Cara Kessler. As seasoned entrepreneurs with a track record of launching successful ventures, they bring a potent combination of experience, passion for product development, and a flair for growth hacking to Trayd's mission of revolutionizing construction payroll.

Anna Berger, a 2x founder with a keen eye for product development, has a remarkable history of transforming ideas into impactful solutions. Her previous ventures have garnered widespread acclaim, earning her a reputation as a forward-thinking entrepreneur in the tech industry. Driven by a desire to create positive change, Anna is wholeheartedly dedicated to Trayd's cause.

Cara Kessler, the other half of this dynamic duo, complements Anna's skills with her expertise in growth hacking. Her entrepreneurial journey has been marked by strategic vision and exceptional problem-solving abilities. Cara has demonstrated a flair for building sustainable business models that drive growth and long-term success. Together, Anna and Cara form a formidable team that brings a wealth of expertise and enthusiasm to Trayd's mission.

Trayd: A Revolutionary Construction Payroll Platform

At the forefront of modernizing construction payroll, Trayd stands as a groundbreaking platform specifically designed for commercial real estate subcontractors. Its core functionality centers around a state-of-the-art workforce management tool, meticulously crafted to integrate cutting-edge time-tracking technology and streamlined payroll automation. This fusion of innovation empowers Trayd to create unparalleled efficiencies for subcontractors, transforming their back office operations into a well-oiled machine.

With a closed loop system, Trayd seamlessly intertwines time and payroll data, offering real-time tracking of workers' daily attendance. Gone are the days of tedious manual back office work that consumed countless hours each week. Trayd's intelligent automation does the heavy lifting, freeing up precious time for subcontractors to concentrate on their core business objectives.

The impact of Trayd's innovative approach reverberates through the construction industry, leading to heightened productivity and reduced risks of work stoppages and high attrition. This makes it a powerful ally for subcontractors, ensuring they stay ahead in a competitive landscape.

A Win-Win Solution Empowering Subcontractors and Workers

Trayd's ingenuity lies in its ability to strike a harmonious balance that benefits all stakeholders in the construction industry. For subcontractors, the platform serves as an invaluable tool, breathing efficiency and effectiveness into their daily operations. By taking on the burden of back office tasks, Trayd allows subcontractors to focus on growth strategies, nurturing client relationships, and seizing new opportunities.

In the face of ever-increasing demand for construction work, subcontractors armed with Trayd gain a significant competitive advantage. The platform's automated processes ensure they are better equipped to handle the workload without compromising quality or timelines.

On the other side of the coin, Trayd empowers workers with an innovative approach to payroll management. Shifting away from traditional payment systems with rigid schedules, Trayd offers a transformative concept - earned wage access. This game-changing feature allows workers to access their hard-earned wages instantly, providing much-needed financial flexibility.

Skilled workers, who previously sought greener pastures in the gig economy for quicker access to funds, now find a compelling reason to stay in the construction industry. With Trayd, they can enjoy the benefits of steady employment while still having control over their cash flow, making it an attractive proposition for job seekers and industry veterans alike. This aligns perfectly with Trayd's mission to not only modernize payroll but also to create a better financial future for all involved in the construction ecosystem.

Addressing the Urgent Challenges in Commercial Real Estate Construction

The commercial real estate construction sector is experiencing unprecedented growth, with cities like New York witnessing a surge in total construction spending. However, despite this flourishing market, the industry is grappling with pressing challenges that demand immediate attention. One of the major hindrances to progress is the widespread reluctance to adopt technology within the construction ecosystem. Shockingly, a mere 17% of subcontractors are leveraging digital tools to streamline their operations, leaving the majority ill-equipped to handle the mounting complexities of payroll and workforce management.

The consequences of this tech-deficit are far-reaching. Subcontractors find themselves caught in a web of manual back office work, consuming valuable time and resources that could otherwise be directed towards strategic business endeavors. As demand for construction work continues to climb, these inefficiencies result in lost revenue and decreased productivity, jeopardizing the industry's ability to meet the mounting expectations of clients and stakeholders.

Furthermore, the aftermath of the pandemic has exacerbated the situation, presenting the industry's workforce with a unique set of challenges. Lower employment levels within the construction sector have left many skilled workers seeking alternative job opportunities. The allure of gig economy jobs, which offer greater control over finances and instant payment options, is drawing these skilled professionals away from traditional construction roles. This trend poses a considerable threat to the stability and growth of the construction industry, as it struggles to retain its most valuable human capital.

Trayd's Trailblazing Approach to Construction Payroll

Amidst the challenges plaguing the commercial real estate construction industry, Trayd stands as a beacon of innovation, ready to lead the way towards a brighter future. At its core, Trayd's approach to construction payroll is nothing short of revolutionary, driven by a steadfast commitment to addressing the pain points experienced by both subcontractors and workers.

Central to Trayd's success is its advanced real-time attendance tracking system, meticulously integrated with a streamlined payroll process. By fusing cutting-edge time-tracking technology with efficient payroll automation, Trayd provides subcontractors with a transformative solution to their back office woes. The burden of manual paperwork and laborious administrative tasks is lifted, freeing up valuable time and resources that can be redirected towards more strategic and growth-oriented pursuits.

Trayd's intelligent platform offers a level of precision and efficiency that transcends traditional construction payroll practices. With instant access to attendance data, subcontractors can now stay ahead of the game, making well-informed decisions in real-time. This empowers them to optimize their workforce management, tackle emerging challenges head-on, and seize lucrative opportunities in the competitive market.

Equally groundbreaking is Trayd's commitment to the well-being of workers. By introducing the concept of earned wage access, Trayd offers financial flexibility like never before. Skilled workers no longer need to endure the rigidity of traditional pay cycles, as they can access their hard-earned wages instantly. This game-changing feature grants workers greater control over their cash flow, empowering them to meet their financial obligations and plan for a stable future. As a result, Trayd presents itself as a compelling alternative to the gig economy, offering the benefits of stable employment without sacrificing financial freedom.

A Mission Fueled by Personal Connection

What sets Trayd apart from the rest is the genuine empathy and personal connection of its founders, Anna Berger and Cara Kessler. Growing up in construction families, they have an intimate understanding of the challenges faced by subcontractors and workers on a daily basis. This deep-rooted empathy fuels their unwavering dedication to Trayd's mission of transforming construction back office operations and creating financial opportunities for the industry.

Having witnessed firsthand the struggles of subcontractors managing their workforce and payroll, Anna and Cara are driven by a passionate desire to effect positive change in an industry they deeply care about. Trayd's vision of digitizing construction payroll is not just a business objective; it's a heartfelt mission to uplift subcontractors and workers alike, providing them with the tools and opportunities they need to thrive in an ever-evolving world.


In conclusion, Trayd is a visionary start-up that is redefining construction payroll for the betterment of all key players in the industry. By offering a sophisticated platform that enhances workforce management, saves time, and provides earned wage access to workers, Trayd stands at the forefront of innovation in the construction sector.

With founders who are passionate and experienced in driving business growth, Trayd's potential to revolutionize the construction payroll landscape is undeniable. As it continues to gain traction in the market, the platform has the potential to empower subcontractors and workers, strengthen the construction industry, and shape a better financial future for all involved.

As the demand for construction work continues to surge, Trayd is a shining example of how technology and innovation can make a positive impact in an ever-changing world. With its user-centric approach and commitment to improving financial outcomes, Trayd is a start-up to watch as it paves the way for a more efficient and empowered construction workforce.