Introducing Viddy - Transforming E-commerce Shopping through Video
Are traditional e-commerce websites effectively translating paid social ads into conversions? With the rise of social media as a primary platform for brand discovery, the disconnect between ad content and website experience has become a pressing concern for e-commerce brands. In response, Viddy, a New York-based startup founded in 2022, is revolutionizing the e-commerce landscape by crafting immersive video shopping experiences that seamlessly integrate with paid social ads.
The Visionaries Behind Viddy - Harris Gani and Nihar Patil: Pioneers of Innovation
At the heart of Viddy's groundbreaking innovation stand two remarkable individuals whose collective vision is reshaping the landscape of e-commerce - Harris Gani and Nihar Patil. These dynamic co-founders bring to the table a wealth of expertise garnered from their extensive journeys in product development and engineering. Their career trajectories have been etched with influential roles at some of the most esteemed companies in the tech realm, including Frame.io, Pangaea Holdings, Zynga, Uber, and Sotheby's.
Harris Gani: A Renaissance Entrepreneur
Harris Gani, a true renaissance entrepreneur, infuses a diverse array of experiences into the fabric of Viddy's mission. With an impressive background spanning various domains, Harris's passion for innovation extends beyond the realms of business. When not at the helm of Viddy, Harris can be found on the tennis court, a testament to his competitive spirit. His curiosity is further nourished through exploration of immersive art exhibits that enrich his creative thinking. Notably, Harris's love for preserving memories finds expression through his trusty film camera, a tool that captures life's moments in a tangible and timeless manner.
Nihar Patil: A Symphony of Talent
Complementing Harris's prowess is Nihar Patil, a co-founder whose multifaceted talents add an enriching dimension to Viddy's journey. Nihar's journey through the tech landscape has been marked by notable contributions, especially during his tenure at Uber. However, Nihar's talents extend beyond the digital realm. When not immersed in code, he finds solace and expression in the realm of music. Producing captivating melodies and strumming harmonious chords on his guitar, Nihar bridges the world of technology and artistry.
Empowering E-commerce with Video Storefronts: A Paradigm of Integration
What is Viddy's Ingenious Solution to Seamlessly Integrate Paid Social Ads and E-commerce?
Amid the ever-evolving e-commerce landscape, Viddy emerges as a trailblazing force that resolves the inherent inefficiencies that e-commerce brands face when transitioning potential customers from captivating paid social ads to their online stores. At the nucleus of this innovation lies the groundbreaking concept of "Video Storefronts," a revolutionary approach that bridges the divide between the captivating world of video-first social media platforms and the dynamic realm of e-commerce.
The Challenge: iOS 14 and the E-commerce Marketing Landscape: Unraveling the Complexities
What Fundamental Challenge is Viddy Tackling in the Wake of iOS 14's Privacy Tracking Updates?
In the wake of the transformative iOS 14 privacy tracking updates, the landscape of e-commerce marketing has undergone a seismic shift. Within this tumultuous terrain, e-commerce brands find themselves grappling with a dual predicament - escalating Customer Acquisition Costs (CAC) coupled with a noticeable decline in the Return on Ad Spend (ROAS) on platforms like Meta, TikTok, and Snapchat. The underpinning of this decline lies in the rigid framework of the traditional online shopping experience, which has, regrettably, remained unaltered for over a decade. This stagnation has stifled the industry's ability to adapt to the ever-evolving ways consumers discover and engage with brands through social media platforms.
Crafting a Seamless Shopping Experience Native to Social Media
How is Viddy's Approach Different from Traditional E-commerce Platforms?
Viddy's Video Storefronts represent a paradigm shift in e-commerce. By creating shopping experiences natively tailored to the video-driven world of social media, Viddy helps brands bridge the gap between ad engagement and website interaction. Brands can now use Video Storefronts as the landing pages for their paid social ad campaigns, ensuring a consistent and engaging user journey from start to finish.
A Look Behind the Curtain: How Video Storefronts Work
What Makes Video Storefronts an Efficient Solution for Brands?
The mechanics of Video Storefronts are elegantly simple. Brands are relieved of the need for extensive engineering resources as Viddy's platform takes care of the technicalities. The process involves providing a video and a list of featured products. With this information, Viddy crafts a unique Video Storefront link for each product, video, or ad campaign. The result? A tailored and cohesive shopping experience that aligns seamlessly with the brand's identity.
Tangible Results: Elevated ROAS and Reduced CAC
What Kind of Impact Can Brands Expect from Implementing Video Storefronts?
Viddy's performance speaks for itself. Collaborating with both 7-figure and 8-figure revenue brands, Viddy has consistently generated remarkable results. Brands leveraging Video Storefronts witness a remarkable 30% increase in Return on Ad Spend (ROAS) and a commendable 20% decrease in Customer Acquisition Costs (CAC). Moreover, Viddy's commitment to continuous improvement ensures that the shopping experience evolves constantly, driven by A/B testing and data-backed refinements.
The Future of E-commerce is Video-First
What Lies Ahead for Viddy and the E-commerce Landscape?
The landscape of e-commerce is transforming, with video emerging as the key medium for brand discovery and engagement. Viddy's vision for a seamless integration of video and shopping experiences is not only meeting the present challenges of iOS 14 but is also poised to shape the future of e-commerce marketing. As they continue to push boundaries, Viddy is well-positioned to empower brands with the tools they need to thrive in this dynamic and evolving digital landscape.
Video-Powered E-commerce Evolution
How Does Viddy Signify a Paradigm Shift in E-commerce?
Viddy's emergence as a pioneer in e-commerce is marked by its visionary co-founders, Harris Gani and Nihar Patil. Their brainchild, Video Storefronts, marks a crucial step towards aligning the content-rich world of paid social ads with the shopping journey, creating a harmonious and immersive experience for customers. In an era where innovation is the key to survival, Viddy stands as a testament to the power of thinking beyond convention and reimagining the possibilities of e-commerce.
Unlocking the Future of Shopping - Take Advantage of the Viddy Advantage
How Can Brands Embrace the Viddy Revolution?
As part of their launch, Viddy is offering a compelling opportunity for brands to join the movement and redefine their e-commerce success. Brands are invited to harness the power of Video Storefronts and experience firsthand the transformative impact on ROAS, CAC, and overall customer engagement. With a track record of success, Viddy's journey is a testament to their commitment to propelling brands towards a future where video and commerce converge seamlessly. Don't miss your chance to unlock the full potential of your brand in the evolving world of e-commerce.