Voicepanel - Better surveys with AI

Survey Innovation: Voicepanel’s AI Brings New Depth to Market Research

What is Voicepanel?

Voicepanel is a groundbreaking start-up that aims to transform the way businesses gather feedback on their products and services. Founded in 2023 by Asa Schachar and John Provine, Voicepanel leverages artificial intelligence to conduct hundreds of interviews and synthesize actionable insights within minutes. This innovative approach enables businesses to gain deep, qualitative insights with unprecedented ease and efficiency, making Voicepanel a game-changer in the field of market research.

Traditional methods of gathering consumer feedback often involve a trade-off between speed and depth. Surveys can be quick and scalable but often provide only surface-level insights. In contrast, qualitative research methods like interviews and focus groups offer deeper understanding but are time-consuming and expensive. Voicepanel eliminates this compromise by combining the best of both worlds, offering a scalable solution that delivers in-depth insights rapidly.

Who Are the Founders?

Voicepanel was founded by Asa Schachar and John Provine, both of whom bring a wealth of experience and expertise to the table. Asa Schachar, the Chief Technology Officer (CTO), met his co-founder John while working at Optimizely. Together, they led the creation of Optimizely’s fastest growing developer-focused product, which generated $40 million in revenue. Asa's career also includes co-founding Level, a company that was later acquired by Vouch, and managing a significant portion of the engineering team at Vouch. Asa holds a degree in Applied Mathematics and Computer Science from Harvard.

John Provine, the Chief Executive Officer (CEO), has a robust background in product and engineering roles at Google, where he worked on Search, Ads, and Maps. He also spent three years at Optimizely, leading products for developers. John holds a BA in Computer Science from Harvard and an MBA from Berkeley. Their combined experience of over 30 years in user and market research positions them well to lead Voicepanel to success. Their shared vision and complementary skill sets make them a formidable team in the world of tech start-ups.

Why is There a Need for Voicepanel?

The demand for consumer insights is higher than ever, driven by the need for businesses to understand their customers better and stay competitive in a rapidly changing market. Traditional methods of gathering these insights, however, often fall short. Surveys can provide quick and scalable feedback but tend to offer only surface-level information. They may tell a business what customers think but not why they think that way. Qualitative research methods, such as interviews and focus groups, provide richer insights but are typically expensive and time-consuming. They often require hiring specialized research agencies and involve lengthy manual processes.

Voicepanel addresses these challenges by offering a scalable solution that delivers in-depth insights quickly and efficiently. By leveraging advanced AI technologies, Voicepanel enables businesses to conduct hundreds of interviews in a fraction of the time it would take using traditional methods. This approach not only saves time and money but also provides richer, more nuanced insights that can drive better business decisions.

How Does Voicepanel Work?

Voicepanel utilizes a combination of large language models (LLMs), transcription, and voice synthesis to create a seamless and efficient process for gathering and analyzing feedback. Here’s how the process works:

Recruiting and Screening Respondents

One of the critical steps in gathering high-quality feedback is ensuring that the respondents are relevant and representative of the target audience. Voicepanel’s AI recruits and screens respondents based on specific quality criteria. This ensures that businesses receive valuable and relevant feedback from the right people. The AI can identify and target respondents who match the desired demographics, behaviors, and psychographics, providing a more accurate and insightful understanding of the target audience.

Conducting Interviews

The AI conducts interviews over voice or video, probing respondents deeply while keeping the interviews on track. This method allows for the collection of nuanced and detailed insights that are often missed in traditional surveys. The AI can adapt its questions based on respondents' answers, exploring topics in greater depth and uncovering insights that might not have emerged through static survey questions. By using natural language processing and voice synthesis, the AI can conduct conversations that feel natural and engaging for respondents, encouraging them to share more detailed and honest feedback.

Synthesizing Insights

Once the interviews are complete, the AI synthesizes hours of conversations into themes and actionable insights within minutes. This process provides businesses with comprehensive and meaningful feedback without the need for lengthy manual analysis. The AI can identify patterns and trends across multiple interviews, highlighting key insights and providing actionable recommendations. This allows businesses to quickly understand what their customers are saying and why, enabling them to make data-driven decisions with confidence.

Who Can Benefit from Voicepanel?

Voicepanel is designed for a range of professionals who need rapid and detailed feedback. The platform's versatility and scalability make it suitable for various roles and industries:

Product Managers

Product managers can use Voicepanel to quickly gather user feedback and make informed decisions to improve their products. By understanding how customers interact with their products and what features they value most, product managers can prioritize development efforts and create products that better meet customer needs. The ability to gather in-depth insights rapidly allows product managers to iterate quickly and stay ahead of the competition.


Marketers seeking a deeper understanding of their target audience can leverage Voicepanel to gain insights that traditional surveys might miss. By exploring customers' motivations, preferences, and behaviors, marketers can develop more effective marketing strategies and campaigns. Voicepanel's ability to gather detailed qualitative feedback helps marketers create messaging and content that resonates with their audience, leading to higher engagement and conversion rates.


Researchers can offload the time-consuming task of conducting and analyzing interviews, allowing them to focus on more strategic projects. By automating the data collection and analysis process, Voicepanel frees up researchers to spend more time on hypothesis generation, experimental design, and interpretation of results. This leads to more impactful research outcomes and a greater ability to drive innovation within the organization.

Consumer Companies

Voicepanel is particularly beneficial for consumer companies in sectors such as retail, packaged goods, food, travel, wellness, and consumer finance. These companies often require distributed research practices and can significantly benefit from the speed and depth of insights provided by Voicepanel. By understanding consumer needs and preferences in greater detail, these companies can develop products and services that better meet market demands, enhancing customer satisfaction and loyalty.

How Did Voicepanel Come to Be?

The story of Voicepanel’s inception is rooted in the founders’ shared experiences and frustrations with the limitations of traditional survey methods. John and Asa’s journey began at Optimizely, where they worked together to build A/B testing products for large organizations. Their work at Optimizely exposed them to the challenges of gathering meaningful consumer insights quickly and efficiently. They saw the potential for AI to revolutionize the way businesses gather and analyze feedback, and thus, Voicepanel was born.

Their vision was to create a platform that could combine the speed and scale of surveys with the depth and rigor of qualitative research. By leveraging their expertise in AI and machine learning, they set out to build a solution that could deliver high-quality insights at scale. Their shared experiences in product development, engineering, and market research provided the perfect foundation for creating a platform that meets the needs of modern businesses.

What Makes Voicepanel Unique?

Voicepanel stands out due to its ability to combine the speed and scale of surveys with the depth and rigor of qualitative research. By leveraging AI at every step of the process, Voicepanel ensures high-quality insights that are both comprehensive and actionable. This unique approach allows businesses to gather valuable feedback without the usual trade-offs associated with traditional methods.

Speed and Efficiency

Voicepanel’s AI-driven approach enables businesses to conduct hundreds of interviews and synthesize insights within minutes. This rapid turnaround time allows businesses to quickly understand their customers' needs and preferences, making timely and informed decisions. The platform's efficiency also reduces the time and cost associated with traditional research methods, making high-quality insights accessible to businesses of all sizes.

Depth and Nuance

Voicepanel's ability to probe respondents deeply and adapt questions based on their answers provides richer and more nuanced insights than traditional surveys. By exploring topics in greater depth, Voicepanel uncovers insights that might otherwise be missed, providing a more comprehensive understanding of the target audience. This depth of insight helps businesses develop products and services that better meet customer needs and create more effective marketing strategies.


Voicepanel's AI-driven approach makes it scalable, allowing businesses to conduct research at a scale that would be impossible with traditional methods. Whether a business needs to gather feedback from hundreds or thousands of respondents, Voicepanel can handle the task with ease. This scalability makes it suitable for businesses of all sizes and industries, from start-ups to large enterprises.

How is Voicepanel Positioned in the Market?

Voicepanel is well-positioned to meet the growing demand for scalable and in-depth consumer insights. As businesses increasingly seek to understand their customers better and innovate faster, Voicepanel offers a solution that is both timely and effective. The company’s focus on consumer industries and its commitment to leveraging advanced AI technologies give it a competitive edge in the market.

Target Markets

Voicepanel is particularly focused on consumer companies in sectors such as retail, packaged goods, food, travel, wellness, and consumer finance. These industries often require a deep understanding of consumer needs and preferences to stay competitive, making them ideal candidates for Voicepanel's services. By providing high-quality insights quickly and efficiently, Voicepanel helps these companies make better business decisions and improve their products and services.

Competitive Advantage

Voicepanel's unique combination of speed, depth, and scalability gives it a competitive advantage over traditional research methods. By leveraging AI at every step of the process, Voicepanel ensures high-quality insights that are both comprehensive and actionable. This makes it an attractive option for businesses looking to gain a deeper understanding of their customers without the usual trade-offs associated with traditional methods.

What is the Future of Voicepanel?

The future looks promising for Voicepanel as it continues to innovate and expand its offerings. With a strong foundation built on the founders’ extensive experience and a clear vision for the future,

Voicepanel is poised to become a leader in the field of AI-driven consumer insights. As the company grows, it aims to refine its technology further and expand its reach, helping more businesses make informed decisions and achieve their goals.

Technological Advancements

Voicepanel is committed to continuous improvement and innovation. The company plans to invest in further developing its AI technology, enhancing its capabilities and expanding its range of services. By staying at the forefront of AI research and development, Voicepanel aims to provide even more valuable insights to its clients, helping them stay ahead of the competition.

Market Expansion

Voicepanel also plans to expand its reach, targeting new markets and industries that can benefit from its services. By broadening its customer base and entering new sectors, Voicepanel aims to become the go-to solution for businesses seeking high-quality consumer insights. The company's focus on scalability ensures that it can meet the needs of businesses of all sizes, from start-ups to large enterprises.

Strategic Partnerships

Voicepanel is exploring strategic partnerships and collaborations to enhance its offerings and reach new customers. By partnering with other companies and organizations, Voicepanel aims to create synergies that drive innovation and growth. These partnerships can help Voicepanel expand its capabilities, enter new markets, and provide even more value to its clients.


Voicepanel is revolutionizing the way businesses gather feedback, offering a scalable, efficient, and in-depth solution that leverages the power of AI. With its innovative approach and experienced leadership, Voicepanel is set to make a significant impact on the industry, helping businesses gain the insights they need to succeed in a competitive market. As Voicepanel continues to grow and innovate, it promises to provide even more valuable insights to its clients, driving better business decisions and fostering greater innovation.