Interactive Emails: The Zaymo Advantage for E-commerce Success

What is Zaymo?

Zaymo is an innovative start-up dedicated to transforming the way e-commerce brands approach email marketing. Specializing in creating interactive emails, Zaymo's primary focus is on Shopify users. Founded in 2023 and headquartered in Orem, Utah, Zaymo is led by a small but dynamic team of three passionate entrepreneurs: Brice Douglas, Santiago Gomez Paz, and Daniel Jones. The company's mission is to enhance email marketing by making it more engaging and interactive, ultimately leading to higher conversion rates and increased revenue for their clients.

How Did Zaymo Start?

The story of Zaymo began at a university hackathon where the founders—Brice, Santiago, and Daniel—first met. Recognizing their shared vision and complementary skills, they decided to collaborate on a project that would revolutionize email marketing. Their initial success and synergy led them to make a bold decision: they dropped out of college to pursue their start-up dreams full-time. With a clear vision and a strong belief in their idea, they raised a pre-seed fund to kickstart their venture. Santiago’s experience with Google’s Gmail team and his work on embedding mini-apps in Apple Mail were crucial in developing Zaymo's innovative technology.

What Problem Does Zaymo Address?

Email marketing is a critical component of e-commerce, accounting for approximately 20% to 30% of total revenue for many online stores. However, traditional e-commerce emails suffer from low conversion rates, typically ranging between 1% and 3%. This inefficiency poses a significant challenge for marketers who rely on email campaigns to drive sales and engage customers. While interactive emails have shown promise in boosting engagement and conversions, their implementation is often complex and time-consuming, requiring extensive coding to ensure cross-platform compatibility. Zaymo addresses this challenge by providing an easy-to-use tool that allows marketers to build interactive emails quickly and efficiently, without the need for advanced technical skills.

How Does Zaymo’s Technology Work?

Zaymo leverages recent advancements in email protocols that now allow entire websites to be embedded within emails. This breakthrough technology enables Zaymo to offer the first email builder that allows Shopify brands to create fully interactive emails. These emails can perform a variety of functions directly within the email client, such as in-email abandoned cart recovery, one-click subscription upsells, review collection, and form submissions. By reducing friction and enhancing user engagement, Zaymo’s technology significantly increases conversion rates and overall revenue for e-commerce brands.

Who Are the Founders of Zaymo?

The active founders of Zaymo are Brice Douglas, Santiago Gomez Paz, and Daniel Jones. Each founder brings a unique set of skills and experiences that contribute to Zaymo’s innovative approach to email marketing.

Brice Douglas

Brice is a firm believer in the power of creation, considering it core to humanity. His journey in the entrepreneurial world began in college, where he was actively involved with the world's largest student-run venture firm and worked in the corporate strategy group of a public YC company. Brice's love for building things and his strategic insight make him a driving force behind Zaymo's vision and growth. When not immersed in work, Brice enjoys outdoor activities such as skiing, rock climbing, and running.

Santiago Gomez Paz

Santiago, the Chief Product Officer at Zaymo, brings a wealth of experience from his time working with Google’s Gmail team, where he was instrumental in pioneering interactive emails. His efforts resulted in a threefold increase in completion rates. Santiago also developed a framework for embedding mini-apps in Apple Mail. Before joining Zaymo, he conducted synthetic data research at MIT. Santiago’s international background, including serving an LDS mission in South Korea and his passion for tennis, adds a diverse perspective to the team.

Daniel Jones

As the co-founder and Chief Technology Officer of Zaymo, Daniel has an impressive background in AI and biotech, having worked at Harvard Medical School. His accomplishments include winning over $900,000 in pitch competitions during his undergraduate studies and publishing several research papers. Daniel’s experience in enterprise software sales for an early start-up and his previous coaching program underscore his entrepreneurial spirit. An avid trail runner and chess enthusiast, Daniel's varied interests contribute to his innovative thinking and leadership at Zaymo.

What Are Some Key Features of Zaymo?

Zaymo’s platform offers a range of interactive email functionalities designed to enhance e-commerce marketing efforts. These features are aimed at simplifying the email marketing process while maximizing user engagement and conversion rates.

In-email Abandoned Cart Recovery

One of Zaymo's standout features is the ability to recover abandoned carts directly within the email. Customers can complete their purchases without leaving their email client, reducing the drop-off rate and recapturing lost sales opportunities.

In-email One-click Subscription Upsell

Zaymo enables marketers to offer subscription upgrades within the email itself. This one-click functionality simplifies the process for users, making it more likely for them to opt for subscription services, thereby increasing recurring revenue for businesses.

In-email Campaigns

Interactive campaigns can be conducted directly within the email, engaging users without redirecting them to external websites. This seamless experience keeps users engaged and enhances the effectiveness of marketing campaigns.

In-email Review Collection

Gathering customer feedback is crucial for improving products and services. Zaymo allows customers to submit product reviews directly within the email, streamlining the feedback collection process and increasing the volume of reviews.

In-email Forms

Forms can be filled out directly within the email, simplifying data collection processes for businesses. Whether it's gathering customer preferences or conducting surveys, Zaymo's in-email forms make it easy for users to provide the necessary information.

How Does Zaymo Improve Conversion Rates?

Zaymo’s interactive emails are designed to reduce the friction typically associated with traditional email marketing. By allowing users to complete actions directly within the email, Zaymo enhances the user experience and increases the likelihood of conversion. The interactive elements capture user attention and encourage immediate action, leading to higher engagement and conversion rates. In an A/B test conducted with Gozney, Zaymo’s interactive emails were shown to increase revenue by 27% compared to standard emails, highlighting the effectiveness of their approach.

What is Zaymo’s Backstory?

The idea for Zaymo originated from Santiago’s work as a Product Manager, where he led Turing.com to adopt interactive emails after demonstrating a 3x boost in conversion rates through A/B testing. Unable to find a suitable third-party tool to achieve this, Santiago’s team developed the functionality internally. Recognizing the broader potential of in-email interactivity, Santiago and his co-founders decided to make this technology accessible to all marketers, leading to the creation of Zaymo.

What Sets Zaymo Apart from Other Email Builders?

Zaymo stands out from other email builders by being the first to fully capitalize on recent email protocol changes, allowing entire websites to be embedded within emails. This capability transforms emails into interactive, conversion-boosting tools that significantly outperform traditional static emails. By offering a user-friendly interface that simplifies the creation of interactive emails, Zaymo empowers marketers to enhance their email campaigns without the need for extensive technical expertise. This unique approach positions Zaymo as a leader in the next generation of email marketing technology.

How Can Marketers Benefit from Zaymo?

Marketers using Zaymo can expect to see higher engagement and conversion rates from their email campaigns. The platform’s interactive features reduce friction and make it easier for customers to take desired actions, such as completing purchases or providing feedback. Additionally, Zaymo’s tool saves marketers time by eliminating the need for extensive coding, allowing them to quickly and efficiently create effective email campaigns. The increased efficiency and improved performance of email campaigns translate into higher revenue and better customer retention for e-commerce brands.

What is the Future of Zaymo?

Looking ahead, Zaymo plans to expand its range of supported interactive email use cases, aiming to cover hundreds of scenarios that can benefit from enhanced email interactivity. The company is committed to continuous innovation and refinement of its platform to meet the evolving needs of marketers. As Zaymo grows, it aims to establish itself as an essential tool for e-commerce brands looking to maximize the impact of their email marketing efforts. With a strong foundation and a clear vision, Zaymo is well-positioned to lead the next wave of email marketing innovation, setting new standards for interactivity and engagement in the industry.