How SAMMY Labs is Shaping the Future of AI-Driven Post-Sales Success
SAMMY Labs, founded in 2024 and headquartered in San Francisco, is revolutionizing how businesses handle customer success, onboarding, and support with the help of artificial intelligence (AI). The AI-driven platform, SAMMY, mimics real user behavior, mapping every click within an app to generate tailored content and offer personalized user experiences. It streamlines onboarding, spotlights potential issues, and ensures that customer support is always up-to-date. SAMMY not only powers user engagement but also provides businesses with a powerful tool to automate their post-sales processes in real-time, keeping everything running smoothly and seamlessly.
The company was created by two visionaries, Joe Savidge and Shav Vimalendiran, who both come with extensive experience in the tech and finance industries. Their expertise in handling complex data sets and improving user engagement paved the way for SAMMY to become a game-changer in the customer success space.
Who Are the Founders of SAMMY Labs?
SAMMY Labs was founded by two forward-thinking entrepreneurs, Joe Savidge and Shav Vimalendiran. Each brings a unique skill set to the company, having worked in highly demanding industries such as fintech, AI, and enterprise software.
Joe Savidge, the CEO of SAMMY Labs, has an extensive background in managing complex user onboarding systems at Palantir, where he was responsible for ensuring smooth transitions for enterprise customers. With his experience in overseeing enterprise-level customer relationships, Joe quickly realized that a one-size-fits-all approach to onboarding was ineffective. This insight, combined with his previous roles as a founder and an investment banker, led him to develop SAMMY’s core philosophy: delivering personalized user experiences that evolve with each product change.
On the technical side, Shav Vimalendiran, the CTO, has a wealth of experience as a quantitative developer at an algorithmic hedge fund and as a founding engineer at a fintech startup. Shav’s deep understanding of real-time AI and data-streaming technologies helped shape SAMMY's unique AI architecture, which continuously adapts to product updates while providing personalized support and training materials for users.
Together, Joe and Shav have created a platform that solves the problem of static, outdated customer support content by automating content generation and continuously updating it based on user interactions.
How Does SAMMY Work?
SAMMY is designed to integrate seamlessly with any app or website to provide real-time, personalized support and onboarding experiences. The process starts by SAMMY analyzing every click a user makes, mimicking their behavior to map how they interact with the software. This data is used to generate content such as walkthroughs, documentation, and training materials that are personalized based on the user’s journey and needs.
Real-Time Updates
One of the key features of SAMMY is that it updates in real time. As soon as there is a change to the software, SAMMY automatically updates the training materials, documentation, and support content, ensuring users always have the most current information. This eliminates the need for manual content updates, which can be time-consuming and error-prone.
Multi-Modal Support
SAMMY doesn’t just rely on traditional methods of support. It offers multi-modal interaction capabilities, allowing users to engage with the platform via voice, drawing, or typing. This flexibility ensures that users can communicate in the way that’s most natural to them, creating a more intuitive experience.
Instant Feedback Loop
SAMMY also captures real-time feedback from users and instantly relays any pain points to Customer Success Managers (CSMs), product teams, and engineering. This ensures that businesses are always aware of user concerns and can take immediate action to resolve issues.
Continuous UI Testing
SAMMY’s AI doesn’t just generate content – it also performs continuous UI testing. By tracking the most frequent customer issues, SAMMY can automatically detect bugs and link them to the user complaints that need immediate attention. This helps companies address potential issues before they affect the broader user base.

What Problem Does SAMMY Solve for Businesses?
Many companies face significant challenges in managing customer success, especially in rapidly evolving software environments. As products update and new features are added, it becomes increasingly difficult to maintain accurate and relevant onboarding and support content.
Traditional methods of customer support, such as static documentation and scripted onboarding processes, simply don’t keep up with the pace of product innovation. Users, when presented with outdated or generic content, can quickly lose interest and may abandon the software altogether.
SAMMY solves this problem by automating the creation and updating of support content, ensuring that it is always relevant and personalized for each user. By mimicking user behavior and continuously updating based on product changes, SAMMY ensures that onboarding, support, and training materials are always fresh, accurate, and tailored to the needs of individual users.
What Are the Key Features of SAMMY?
SAMMY offers several key features that set it apart from traditional customer support systems. These include:
1. Multi-Modal Support
SAMMY supports interaction through voice, text, and even drawing, allowing users to choose the mode of communication they are most comfortable with. This flexibility enhances user engagement and provides more personalized support experiences.
2. Automatically Updated Documentation & Training Materials
Whenever a product update occurs, SAMMY automatically updates all related documentation, walkthroughs, and video tutorials. This ensures that users always have access to up-to-date, context-aware materials that match the latest version of the software.
3. Capture Genuine Feedback
SAMMY captures feedback from users in real time and sends it directly to the appropriate teams within the organization. This allows businesses to address issues as they arise, keeping users happy and engaged with the software.
4. Continuous UI Testing
SAMMY performs continuous UI testing to identify bugs and usability issues, linking them to customer complaints. This helps businesses fix the most critical issues that affect the user experience and ensure a smooth product release.
How Easy Is It to Implement SAMMY?
Getting SAMMY up and running is a straightforward process. The platform can be launched within 10 minutes by using a demo stack, and businesses can install additional interfaces such as chat support, learning centers, and ticketing systems with just two lines of code.
SAMMY integrates with a wide variety of platforms, including popular tools like Intercom, Zendesk, and Notion. Businesses can also work with SAMMY’s team to integrate their own data sources, ensuring that the platform is fully tailored to their specific needs.
What Does the Future Hold for SAMMY Labs?
As SAMMY continues to expand, the company is already working with clients across five verticals, ranging from seed-stage startups to large companies with valuations of over $10 billion. With its innovative approach to customer success and its powerful AI-driven platform, SAMMY Labs is poised for continued growth.
The future looks bright for SAMMY, as businesses increasingly recognize the value of AI-driven post-sales solutions. By automating user onboarding, support, and training processes, SAMMY is helping companies deliver superior customer experiences while saving valuable time and resources.

Conclusion: Why Should You Choose SAMMY?
SAMMY Labs is setting a new standard for customer success automation. With its powerful AI-driven platform, SAMMY helps businesses deliver personalized, real-time support and onboarding experiences that continuously evolve with the product. Whether you're a startup or an enterprise, SAMMY provides a cost-effective, scalable solution to enhance your user engagement and post-sales success.
By mimicking real user behavior and continuously updating content, SAMMY ensures that your customers are always delighted and your business stays ahead of the competition. If you want to streamline your post-sales processes and improve customer satisfaction, SAMMY is the solution you've been looking for.