throxy - Vertical AI agents that run the sales funnel on autopilot
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Throxy: The AI SDR Built for Hard-to-Reach Industries

Outbound sales — especially in traditional industries — is broken. The process of generating qualified leads and booking meetings has become bloated, ineffective, and frustrating. Tools like Clay, Instantly, and Apollo promise automation but often create more work than they save. SDR (Sales Development Representative) teams require heavy investment — $150K+ before seeing results — and agencies fall short with one-size-fits-all, automated spam that burns trust instead of building it.

For companies selling into legacy industries like manufacturing, logistics, healthcare, and finance, the challenges are even steeper. These sectors are not only complex but require high levels of trust, thoughtful communication, and precision. In such environments, spray-and-pray strategies collapse, and generic tools can’t cut through the noise.

Throxy steps in to fix this. By offering a fully-managed outbound system combining vertical AI agents with human expertise, it ensures hyper-personalized outreach that delivers six-figure pipelines — all without an SDR team or a tech stack held together by duct tape.

How Does Throxy’s Vertical AI Approach Work?

Unlike most AI sales tools that generalize across markets, Throxy takes a vertical approach, meaning it’s tailored specifically for industries that software has traditionally overlooked.

Throxy’s solution is built around fully-managed AI sales agents that act like SDRs — but better. These agents don’t just blast generic messages to anyone with a job title. They conduct AI-powered research to find real decision-makers, not just data scraped from LinkedIn. They craft bespoke, hand-written messaging in the buyer's language — not based on templates — and handle everything from domain warmups to inbox management.

This isn’t just automation — it’s intelligent sales execution, combining the scale and speed of AI with the strategic nuance of human sales expertise.

Clients simply define their ICP (Ideal Customer Profile) and desired meeting volume. Throxy handles everything else, including:

  • Prospect research
  • Copywriting
  • Email setup and warmup
  • Deliverability optimization
  • Lead qualification
  • Meeting booking

It’s Sales-as-a-Software, not just Software-as-a-Service.

Who Are the Founders Behind Throxy?

Throxy’s strength lies not only in its tech but in the people building it. The three co-founders bring a potent mix of AI expertise, operational grit, and sales leadership:

  • Bergen Merey: A consulting generalist turned builder who launched his first online business at 14. He now leads Throxy with a focus on systems that scale. His vision is to automate the repetitive so that humans can do what we do best — think, connect, and build relationships.
  • Pablo Jimenez de Parga Ramos: A seasoned sales leader with experience taking enterprise solutions from Seed to Series D. Pablo is obsessed with running outbound campaigns so founders can stay focused on what matters: running their business.
  • Arnau Ayerbe Garcia: An AI engineer who helped build early GPT-2 and BERT systems at JP Morgan. He brings the technical horsepower that powers Throxy’s AI-driven agents and product innovation.

Together, they’re redefining outbound — not with tools, but with a system.

Why Does Throxy Work When Others Fail?

Throxy succeeds where other solutions struggle because it’s built on four core principles:

  1. Vertical Specialization
    Throxy doesn’t try to serve every sector under the sun. It focuses on complex, trust-based industries that are hard to crack and underserved by modern software. This laser focus enables deeper personalization, better results, and less guesswork.
  2. AI + Human Expertise
    Automation alone can’t drive effective outbound in legacy industries. Throxy combines AI-powered execution with human strategy — delivering campaigns that feel handcrafted (because they are), not mass-produced.
  3. Fully-Managed Execution
    Clients don’t need to buy tools, hire SDRs, or manage campaigns. Throxy takes ownership of the entire outbound motion — from identifying leads to booking meetings — freeing internal teams to focus on closing deals.
  4. Precision Over Volume
    Instead of chasing massive lists with generic copy, Throxy prioritizes quality over quantity. Every message is deeply personalized, every lead carefully researched, and every touchpoint optimized for trust.

What Kind of Companies Benefit Most from Throxy?

Throxy is purpose-built for B2B companies selling into complex, traditional markets. These are the sectors that software forgot — where trust is critical, sales cycles are long, and decision-makers aren’t easily swayed by flashy pitch decks or generic outreach.

Ideal users include:

  • Industrial manufacturers
  • Logistics providers
  • Fintech platforms
  • Healthcare vendors
  • Edtech companies targeting schools and institutions

Whether you're a founder, CEO, CRO, or sales leader, if you're trying to reach real buyers in traditional sectors, Throxy gives you a full-stack outbound system without the headache.

What Makes Throxy’s Vision Different?

Throxy isn’t just automating outbound — it’s reimagining sales execution for the industries most in need of innovation. The founders envision a future where outbound is:

  • Fully automated
  • Deeply intelligent
  • Radically human

They believe the era of juggling disconnected tools and bloated SDR teams is coming to a close. Instead, they advocate for a world where AI agents run the pipeline and humans focus on the things that matter — relationships, insight, and decision-making.

This belief is baked into Throxy’s mission: to turn outbound into a seamless, human-first process, powered by intelligent systems and expert oversight.

How Has Throxy Performed So Far?

Since its founding in 2023, Throxy has already made a significant impact. The startup is:

  • Delivering qualified meetings directly to calendars
  • Generating six-figure pipelines for clients across verticals
  • Replacing internal SDR teams and third-party agencies entirely
  • Proving that AI agents can outperform humans in both speed and quality when correctly designed and managed

Companies that were once overwhelmed by outbound chaos are now seeing measurable results, without the burden of hiring, micromanaging, or duct-taping together tech stacks.

What Does the Future Hold for Throxy?

As Throxy continues to scale, its founders remain committed to building a future where outbound is no longer a chore, but a strategic advantage.

With its combination of:

  • Smart automation
  • Human strategy
  • Sector-specific focus
  • And relentless execution

Throxy is quietly reshaping the B2B sales landscape, starting with the sectors everyone else overlooked.

The vision is bold but simple: Make outbound frictionless, effective, and human again.

Throxy isn’t another AI sales tool. It’s the AI SDR for the real world — for industries with nuance, decision-makers who value trust, and companies that want meetings, not maintenance.

For those tired of broken outbound and bloated tool stacks, Throxy offers a powerful alternative: a done-for-you pipeline that just works.